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ITW Evercoat demonstrates new innovations at SEMA 2018

Wednesday, October 24, 2018 - 06:00
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SEMA 2018 is all about innovation for ITW Evercoat. Two new innovations will be launched and demonstrated live at the show in their Booth #10627. Innovations include Evercoat’s OPTEX body filler with color-change technology. OPTEX changes colors from pink to green, indicating that the body filler is properly catalyzed and ready to sand. Also featured in the booth is Auto Magic’s PC 1-2-3 Paint Correction System, an advanced system incorporating micro-abrasive technology that cuts through paint imperfections and defects and restores the painted surfaces to like new condition.

“At ITW Evercoat, we have a passion for innovation” said Steve Levine, Vice President and General Manager. “As the automotive aftermarket industry changes and evolves, we are investing in developing technologies that help shops increase productivity and save money. We will be demonstrating how our newest innovations will do just that, live in our booth at SEMA.”

In addition to live product demonstrations, several celebrities who use Evercoat and Auto Magic products will make an appearance in the ITW Evercoat booth. Celebrities include Mike Coy and Jason Aker of Gas Monkey Garage, Javier “Shorty” Ponce and Joe Martin of Iron Resurrection, and Will Castro of Unique Rides. Visit the Evercoat booth #10627 for specific dates and times.
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