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Dickies debuts 874 FLEX Work Pant and New Shop Collection Gear at SEMA 2017

Tuesday, October 31, 2017 - 07:00
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Dickies®, the world’s leading performance workwear brand, is offering an exclusive first-look of its new automotive products at the 2017 SEMA Show, Oct. 31 - Nov. 3, in Las Vegas.

The debut includes the latest additions to the Dickies Automotive Shop Collection – a product line built with extensive input from top garages – as well as the reengineered 874® FLEX work pant. Booth visitors on Tuesday, Oct. 31 will be treated to an autograph signing with Richard Rawlings, star of Discovery Channel’s “Fast N’ Loud,” and a first-hand look at a custom motorbike from Richard’s auto shop, Gas Monkey Garage.

“Dickies shares the hard-working, independent attitude of the automotive industry,” said Alex Smith, SVP of Sales for Dickies Occupational Wear. “With the Shop Collection, our goal is to provide auto service professionals with comfortable, performance workwear that also looks good and elevates the image of their auto business.”

Visitors to North Hall booth #10545 can get a look at the new 874 FLEX pant, which builds upon the legacy of the world’s best-selling work pant – the iconic 874®.  The 874 FLEX is built with lightweight mechanical stretch construction that bounces back to shape, ideal for automotive professionals who need limitless mobility on the job. Wrinkle-resistant fabric and easy-care stain release keep workers looking professional in and out of the shop, while the practically indestructible durability extends the life of the pant even further.

The Dickies booth will also boast new additions to the Dickies Automotive Shop Collection. Using tougher, smarter auto-influenced designs and technology, the collection is made up of the highest quality performance work clothing for mechanics, technicians, parts personnel and service writers. New additions at this year’s show include:

  • The new Tricolor Ripstop Automotive Shirt featuring team color contrasts and scratch-resistant details for vehicle protection and built with mechanical stretch for added comfort. This souped-up shirt is available in both short and long sleeve styles.
  • The Solid Ripstop Work Shirt featuring light-weight comfort that doesn’t compromise durability. Specialty pockets include two chest pockets and a pencil pocket on the left arm. Available in both short and long sleeve styles.
  • The Industrial Utility Ripstop Pant was born for the garage and features plenty of storage throughout for easy access to gear, durable light-weight Ripstop ensures all-day comfort and scratch resistant buttons round out the extras.

Attendees to the show can stop by the booth on Tuesday, October 31 from 12:00 p.m. to 2:00 p.m. for an autograph signing with Richard Rawlings, famed muscle car enthusiast and star of Discovery Channel’s “Fast N’ Loud.” Dickies is the official apparel of the show’s featured auto shop, Gas Monkey Garage.

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