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Kia unveils Justice League-inspired vehicles at SEMA

Tuesday, October 30, 2012 - 09:32
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Kia Motors America (KMA) and DC Entertainment kicked off the 2012 SEMA Show Oct. 30 in superhero style with five radical vehicles inspired by the members of the Justice League: The Flash Forte Koup, Aquaman Rio 5-door, Cyborg Forte 5- door, Green Lantern Soul and the previously unveiled Batman Optima.

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Built by West Coast Customs, RIDES and Super Street, each of the vehicles feature custom artwork by comic book artist and DC Entertainment Co-Publisher Jim Lee and are intended to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign to help fight the hunger crisis in the Horn of Africa. Each Justice League character was assigned to a specific Kia vehicle based on personality and key attributes to create these five iconic works of art on wheels.

"Working together with DC Entertainment, West Coast Customs, RIDES and Super Street to create a fleet of superhero-inspired machines has been an incredible collaboration and the end result is five one-of-a-kind Justice League cars that bring each of these legendary comic book superheroes to life," said Michael Sprague, executive vice president, marketing & communications, KMA. "We are proud to be raising awareness for the 'We Can Be Heroes' giving campaign and look forward to unveiling three more crime-fighting Kias at future auto shows and comic conventions as our 10-month partnership with DC Entertainment continues."

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