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Sherwin-Williams launches new custom & restoration websites focused on color expertise

Friday, April 1, 2016 - 07:00
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Sherwin-Williams Automotive Finishes recently launched two new websites focused on their color expertise within the custom and restoration market segments.

These websites give the public an inside look at industry partnerships, fantastic visuals of color, and application tips designed to improve a technician’s knowledge.

The first new website launched was an online Color Visualizer. Following the success of the Rod & Restoration Color Collection, which was introduced in 2014, Sherwin-Williams Automotive Finishes took the 200+ colors within the collection and created one of the industry’s first color tools mimicking the movement of a vehicle.

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Each color was expertly applied to one of Sherwin-Williams classic “Speed Shapes” that continually rotates to showcase how the color changes as a vehicle travels through different light.

This website also provides outstanding search and customization features that allow you to pinpoint the exact color code you desire. 

To inspire sharing pictures of awesome cars, Sherwin-Williams also created a Killer Paint Job gallery. This gallery allows users to submit pictures and details of their Sherwin-Williams painted vehicles. They are then showcased on the site and are searchable with the associated color for further evidence that these colors really pop! 

The second new website launched was an entire new featured section of the website. The Custom & Restoration website now features details about exclusive Sherwin-Williams color programs and gives behind the scenes insights from their one of a kind media center. Within the media center they document step by step details of project vehicles they sponsor as well as blog-like articles answering some of the most sought after questions. 

These new websites are focused on engagement and social interaction. “Like” Sherwin-Williams Automotive Finishes on Facebook to get weekly updates on new articles and featured colors you won’t want to miss!

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