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Sherwin-Williams to host digital marketing classes

Exclusive collision repair program designed to better market to, service today’s modern, digital consumer
Tuesday, August 13, 2013 - 07:07
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The Sherwin-Williams Automotive Finishes A-Plus™ Network University and Summit Software and Marketing Solutions will be taking their successful Digital Marketing Advanced Business Class -- specifically created for collision repair facilities - on the road Sept. 5, 2013 to Columbia, S.C. (Columbia Marriott) and Oct. 9, 2013 to Dallas (Sherwin-Williams Training Center in Grand Prairie, Texas).

Facilitated by Frank Terlep, CEO and Lead Sherpa of Summit Software and Marketing Solutions, the program is designed to meet the challenges body shop decision-makers face in today’s rapidly changing digital and information age. The workshop is recommended for all collision shop owners and managers, and those involved with marketing shop services to their customer and prospect base.

Key takeaway items the workshop will educate attendees on include the following digital and social media strategies and tactics:

. What is digital marketing?
. Why is digital marketing a requirement for success in today’s world?
. Who is a shop’s potential digital marketing audience?
. What benefits can a shop expect to receive from digital marketing?
. What’s the importance of a digital marketing database?
. What digital marketing tools are available?
. Why your website is your online lobby
. SEO, PPC, SEM, and other online marketing tools
. Email, Text messaging, Smart phones; phone apps
. Mobile internet marketing
. Online reputation management; Customer reviews and ratings
. Digital ads, promos and coupons -Groupon, Living Social and other social commerce sites
. Location based services and marketing
. A review of the latest social media - Facebook, Twitter, YouTube, Google+, Yelp, and others
. Using digital marketing tools to generate revenue and profit from previous customers
. The importance of digital marketing processes
. Who in the shop should “do” the digital marketing
. How much time and money should a shop spend on digital marketing
. Creating your digital marketing strategy and action plans

The Sherwin-Williams Automotive Finishes A-Plus Network offers several social and digital media partner programs, in addition to co-hosting the digital marketing advanced business management course. Register online at for the upcoming Columbia, S.C. or Dallas digital marketing workshops or contact Francine Schaefer at (216) 332-8524.  For more information on the A-Plus Network, call (800) 798-5872 or go to

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