Working to be the world’s leading coatings provider is no small feat. PPG Industries’ Greg DeCamp, General Manager or Sales & Marketing Refinish for the United States and Canada (USCA) and Randy Cremeans, Director of Marketing, Collision Segment USCA talk with ABRN about what is ahead for the company as they work to fulfill their mission and grow in the year ahead.
How is PPG working to forward its mission of being the world’s leading coatings provider? What is ahead in 2014?
DeCamp: PPG Industries continues to advance its vision as the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG is helping customers in industrial, transportation, consumer products and construction markets and aftermarkets to enhance more surfaces in more ways than any other company. With our new products and application expertise, PPG is poised to meet our customers’ most challenging requirements.
Auto refinish has long been a significant, strategic core business for PPG for more than 86 years. So in 2014, you can expect PPG to remain committed to ensure the long-term success of our refinish partners, distributors and collision shops alike. In the short term, that means continued development of our industry-leading waterborne systems; continued investment in providing fast access to reliable color information, and a continued focus on training to give our customers the knowledge and tools that will help them succeed in a rapidly changing environment.
How is PPG staying ahead of the need to be environmentally friendly and also in compliance with new regulations?
Cremeans: It starts with PPG’s corporate vision and its ethical standards as a company, which are keenly focused on and concerned about the needs of society and the long-term sustainability of our environment. Specifically, PPG Refinish has dedicated resources globally to anticipate and monitor local, regional and national regulations to ensure our research, product and marketing teams are focused and informed on these issues. This includes monitoring environmental trends at the OEM level where PPG takes an active role in coatings development. It also involves staying on top of developments overseas where unfolding regulations there can foretell changes on this side of the ocean. Take waterborne technology as an example. Our history with this technology goes back to the mid-80’s with the introduction of ENVIROBASE® basecoat for use at OEM assembly plants, and, in Europe, as far back as 1992 on the refinish side. So, by the time auto refinish regulations in North America created the need for waterborne, we were well prepared with third generation technology representing more than two decades of global effort in development and refinement.
Key to our marketing and product plans is ensuring that we have products in development that not only meet regulations, but also add value to our customers’ workflow and overall performance. This commitment contributed to the very successful launch of our ENVIROBASE® High Performance and AQUABASE® Plus waterborne platforms. In North America, we currently have over 9,000 collision centers using our PPG waterborne systems, with over half of them located in National Rule areas and not within areas with stricter compliance regulations. Their choice to make the switch from solvent to waterborne is testament to the technology, performance and color capabilities the PPG waterborne chemistry offers.
Our proactive approach to environmentally progressive technologies underlies the launch of our new waterborne primers and our current development work on waterborne sealers that we believe will capture the markets’ attention in the near future and further contribute to a better environment inside and outside of the shop.