Saluting their European heritage, Prospray®, a premium, global, refinish brand of Valspar® Automotive, has introduced a new, clean, bold, and distinctly European look to the labeling of all of its Prospray products. The redesigned packaging honors Prospray’s roots, communicates the brand of the future, and features the new Prospray logo, category colour coding, instruction panels, GHS (the global standard for chemical identification) compliance information as well as Prospray’s signature Colour Intelligence™ icon, a visual graphic that aids in tinting mixed colours.
“When our customers look at the new packaging, they will feel a sense of pride and ownership because they significantly influenced the design,” said Director of Marketing, Laura Yerkey. “We collaborated extensively with sales representatives, distribution, and body shop customers regarding the packaging because we know how passionate they are about the products they use. Much of the label content, colour-coding and the Colour Intelligence™ icon concept came from suggestions they made.”
The package redesign is part of a holistic rebranding effort that encompasses all Prospray marketing materials including YouTube, Facebook, websites, literature, trade shows, and sales communications collateral.
Prospray is a Valspar Automotive brand. Valspar Automotive has been making automotive coatings for more than a century, and is one of the leading automotive coatings manufacturers worldwide. Among its major brands are DeBeer Refinish, Valspar Refinish, Matrix, Prospray, House of Kolor, and US Chemical. Valspar Automotive prides itself on color excellence, cutting-edge technology and trustworthy partnerships. For additional information about Valspar Automotive, visit ValsparAuto.com and follow Valspar Automotive on LinkedIn, Facebook, and Twitter.
