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PBES to host free webinar

Event to discuss 2013 sales force realities for PBE jobbers
Tuesday, September 10, 2013 - 12:17
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The Paint, Body & Equipment Specialists (PBES), a segment of the Automotive Aftermarket Industry Association (AAIA), is hosting a complimentary webinar on Oct. 1, 2013 at 11 a.m. EDT on how jobbers can excel in today’s business climate. The webinar will be presented by David Szen, president, Szen, Inc. and senior consultant, Symmetrics Group.

The 2013 marketplace is a fast-paced, high-tech, customer-oriented atmosphere. The reality is people are changed forever and it is critical to understand how it impacts sales.

In this webinar, attendees will learn:
How technology has changed people and why old sales tactics will not work
What to do to have better “people power” to reach more people.
How to tackle generational sales realities and reach out to all demographics (Millennials, Gen-X and Boomers).
Why they must bring value, competence and knowledge to their customers.
David Szen, professional sales performance coach and speaker, will elevate the awareness and need for continued skill development within a company’s sales force. As technology is changing, PBE industry customers do not have the attention span that is required for many of the sales techniques today. Often, a sales rep will say, “I am a people person,” yet fail to engage their audience. Szen will teach attendees how to adapt to the new changes and which outdated sales methods just will not work anymore.

There is no fee to attend, but advance registration is required for the webinar at For more information, contact the AAIA education department at 301-654-6664.

About Paint, Body & Equipment Specialists (PBES)
PBES, a segment of the Automotive Aftermarket Industry Association (AAIA), educates and disseminates information to its members who are business owners and executives representing the PBE industry’s leading jobbers, warehouse distributors, manufacturers, business services, major program groups and manufacturers’ representatives. It provides opportunities for PBES business people to network with their wholesalers, counterparts, suppliers and customers; and is proactive on legislation and regulations and other issues that affect the PBE and collision repair sectors of the aftermarket. For more information, please visit

About AAIA
AAIA is a Bethesda, Md.-based association whose more than 23,000 member and affiliates manufacture, distribute and sell motor vehicle parts, accessories, service, tools, equipment, materials and supplies. Through its membership, AAIA represents more than 100,000 repair shops, parts stores and distribution outlets.

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