- Metal’s Mettle: a medium to dark grey with a coarseness and a dynamic sparkle demonstrates the cool rawness and minimalism of urbanism.
- Centripetal Blue: a blue-black color with a medium coarse sparkle enhances detectability and performance for autonomous vehicles.
- Kleur: a bright, vibrant red inspires a feeling of connectedness with a high saturation that makes it more visible, an important characteristic for self-driving vehicles.
“Self-driving technology was a crucial component of this year’s conversation, both in terms of the psychology of public perception and acceptance of future mobility, and the functionality of the coating,” said Czornij. “Some of the colors include our innovative, industry-leading pigmentation to increase reflectivity for LiDAR equipment, which is one of the ways self-driving cars can detect objects in their surroundings.”
Asia Pacific – Quest for quality in the real life
People in the Asia Pacific region have an ambivalent relationship with technology. They freely give their personal data to companies that make everyday life more convenient and embrace emotional bonds to machines with artificial intelligence. At the same time a desire for human and real-life contacts and experiences reshapes public spaces in the cities. Gray Ambivalence, a glaring metallic gray, stands for the integration of high performance technology in everyday life. It is balanced by a solid flop that connects to the real world.
EMEA – Life in urban spaces
In the EMEA region the use of public space is changing, with real places taking on new value. They invite people to take a break from the digital world. Gray nuances build on this trend. With their associations with concrete, they stand for urbanity and – combined with haptic effects – allude to the significance of what can be experienced for real. Extraordinary effects symbolize the desire for attention. The metallic anthracite “The Urbanist” stands for the urban, globally networked cosmopolite. At the same time, it represents the blending of humans and technology.
South America – Transformation of classic color spaces
The colors for South America offer a visual connection to the diversity of the region. Two of the most popular color spaces in the automotive market – black and white – are transformed into elegant, eclectic coatings for cars. Coriolis Force, the region’s key color, reflects on care and respect of traditional crafts and knowledge handed down over generations. The dark hue exudes a luxurious effect, which is created by using a reddish gold flake. Under a strong light source, it creates a genuine aesthetic for the region.
Color expertise of Coatings Division
The designers of BASF’s Coatings division observe technological and societal changes and use them as inspiration and starting point for intensive research into future trends. Every year they translate their findings and predictions into a collection of 65 new colors that reflect on global trends and developments within the regions of Europe, the Middle East and Africa (EMEA), Asia Pacific (AP) and North America (NA).
For further information on the 2018-19 Automotive Color Trends, please click the following link:
https://www.basf.com/us/en/company/news-and-media/news-releases/2018/06/P-US-18-074.html