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'Counting Cars' TV show and Matrix Automotive Finishes team up for sixth season

Thursday, August 4, 2016 - 07:00
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Matrix® Automotive Finishes, a brand of Valspar Automotive, is the official automotive paint brand for the sixth straight season of “Counting Cars,” History’s reality TV series that profiles the transformation of run-down beaters into custom hot rods. Matrix products are used in creating all the masterpieces that exit Danny “The Count” Koker’s custom refinish shop in Las Vegas on every episode.
 
“Our history with Count’s Kustoms goes way back … long before they were famous,” says Laura Yerkey, Valspar Automotive director of marketing in the Americas. “Danny’s shop and specialty painter, Ryan Evans, have been using Matrix for more than a decade. They’re genuinely loyal to the brand and continually create world-renown paint jobs with Matrix. There’s truly no greater testament to the product’s capabilities and proven performance.”

Season 6 of Counting Cars marks another strong year for Matrix on and off the air, Yerkey says, with continued product innovation and an upcoming campaign that recognizes the industry’s best with a spray gun — Evans included. Evans was instrumental in bringing Matrix to the shop five seasons ago. “I’ve used just about every manufacturer’s paint,” says Evans. “Sixteen years ago, at Count’s Kustoms, we were lost. We didn’t know who to use. We used this company’s base, that company’s primer, and another company’s clear. Nobody wants to do that. Everybody really wants to work with one system because they’re all made to go with each other.”
 
Evans became a believer in Matrix as he was introduced to the product lineup, starting with clearcoats. “As time went on,” Evans recalls, “they started bringing me basecoats and again knocked it out of the park. Their sealers, same thing. This was starting to really build into a solid system from bare metal up. Then I saw their custom colors and was blown away. Matrix literally can you make anything you want…candies, pearls, multi-layer tri-stages. Finally, I found that complete system that covers everything, and that’s Matrix.”

Meet Evans and the rest of the Counting Cars cast at the Valspar Automotive Booth, No. 10851 at SEMA November 1-4, 2016, and see the team’s feature Matrix car.  
 
The new season of Counting Cars kicked off July 5. Catch new episodes every Tuesday on History™ at 9/8c.
 
Founded in America’s Motor City in 1983, Matrix is a beloved American brand regarded by refinishers for its rich pigments color performance and match with the Accushade® Intermix System, offering over 250,000 colors with exact formulas and 2.1 VOC compliant products. While Matrix is known for its color, the brand also features the industry’s leading primers, hardeners, clearcoats and reducers.
 
For more information about Matrix System, visit: http://matrixsystem.com.
 
Valspar: If it matters, we're on it. ®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,100 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit www.valspar.com and follow @valspar on Twitter.

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