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Color Ideation vehicle wins big at Goodguys Del Mar

Wednesday, April 11, 2018 - 07:00
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The 1940 Ford Convertible, “Lucille,” a Goolsby Customs build and owned by Debbie Walls, was awarded the 2018 Street Rod D’Elegance at the Goodguys Del Mar Nationals on April 8.
 
Street Rod d’Elegance is one of Goodguys’ prestigious Top 12 awards, conceived to honor an elegant street rod from 1948 or older. The selection committee, made up of Goodguys staff members and renowned street rod builders, consider craftsmanship, fit, finish and overall design in the judging process.
 
"Lucille" was unveiled at the 2017 SEMA Show and is coated with BASF Glasurit 55 Line in a custom color, “Glasurit Cabernet, Goolsby Edition,” that builder Jonathan Goolsby developed through BASF Color Ideation.

(Photo courtesy of Goodguys) 1940 Ford Convertible by Gooslby Customs, winner of the 2018 Goodguys Street Rod d’Elegance award, painted in the BASF Color Ideation exclusive Glasurit 55 Line color, “Glasurit Cabernet, Goolsby Edition.”

“Through Color Ideation, we were able to make a color that is truly a Goolsby Customs original,” said Goolsby. “It looks every bit as stunning as we imagined it would on Lucille, and the depth of color brings the ’40 to a level beyond what we could have imagined. Glasurit Cabernet speaks to the time of the vehicle and really pulls the whole build together.”
 
Through the Color Ideation process, automotive builders work one-on-one with BASF global color expert, Paul Czornij, to develop a unique, signature BASF color for their builds. The first two Color Ideation colors were developed with Goolsby Customs in 2017: Glasurit Star Fire Blue, Goolsby edition for Time Merchant, the 1932 Ford Roadster, and Glasurit Cabernet, Goolsby Edition, for Lucille.
 
After launching BASF Color Ideation at SEMA 2017, more award-winning builders have signed on and are currently working with Czornij to develop colors for cars that will go on to compete for the Autorama Ridler Award, other Goodguys awards and in SEMA competitions.
 
For information about BASF, go to BASFrefinish.com.
 
Photo, courtesy of Goodguys:
 
 
Suggested caption: 1940 Ford Convertible by Gooslby Customs, winner of the 2018 Goodguys Street Rod d’Elegance award, painted in the BASF Color Ideation exclusive Glasurit 55 Line color, “Glasurit Cabernet, Goolsby Edition.”
 
 
About BASF Automotive Refinish
BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com
 
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,200 employees in North America, and had sales of $17.9 billion in 2017. For more information about BASF’s North American operations, visit www.basf.com.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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