BASF reveals vehicles, new color, productivity tools at SEMA

Oct. 30, 2014

BASF Automotive Refinish announces its official schedule of events for the upcoming 2014 SEMA Show, held Nov. 4 - Nov. 7 in Las Vegas.

ABRN Wire Reports

BASF Automotive Refinish, a leader in the collision repair and commercial and specialty vehicle coatings market, has announced its official schedule of events for the upcoming 2014 Specialty Equipment Market Association (SEMA) Show, held Nov. 4 - Nov. 7 in Las Vegas.

BASF will showcase restyled vehicles, host designer autograph sessions and present the latest in car color technology at booth #21455. Events kick off on Tuesday, Nov. 4at 2 p.m. with a press conference at the BASF booth where the Chip Foose-restyled 1960 Ford Starliner and a restyled 2015 Toyota Sienna from Ryan Friedlinghaus of West Coast Customs will both be unveiled. The Starliner features a Metallic Grey paint from BASF’s Glasurit® 90-Line and the Sienna is painted in a custom Fiji Blue from BASF’s R-M® Onyx HD line.

“BASF is proud to have both Chip and Ryan, two of the industry’s top car designers, unveiling their creations in our booth. SEMA is a great place for our current and prospective customers to talk to BASF experts about how our innovative solutions can help improve their shop performance,” said Paul Whittleston, Vice President, Automotive Refinish & Industrial Coatings Solutions North America.

Foose will also sign autographs at the BASF booth from 9 a.m. to 11 a.m. on both Tuesday, Nov. 4 and Thursday, Nov. 6. Attendees can also meet designer Ryan Friedlinghaus of West Coast Customs when he signs autographs at the booth from 11 a.m. to noon on both Wednesday, Nov. 5and Friday, Nov. 7.

In addition, BASF will host restyled vehicles at its booth, including the 2014 Ridler Award winning Buick Riveria, Rivsion, from JF Launier of JF Kustoms. Rivsion was painted in BASF R-M® Onyx HD Riverian Sunset Pearl. The car voted America’s Most Beautiful Roadster earlier this year, the 1935 Chevy Phaeton restyled by Troy Trepanier of Rad Rides by Troy, owned by Wes Rydell and painted with Glasurit® 90-Line in black and maroon will also be on display at the booth.

Throughout the show, experts from BASF will be on hand to discuss the latest in car color technology – including the new SmartCOLOR™ online tool– as well as business improvement programs and the best color matching tools in the industry.

For more information, please visit: www.basfrefinish.com.

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