BASF is opening a new automotive refinish training center in Houston, making it BASF’s first training center in the area.
The facility will include the latest in virtual and in-person training facilities, state-of-the-art spray booths and market-leading application equipment to enable next generation training for every job function required by the collision repair industry. The opening of this facility demonstrates BASF’s commitment to the automotive refinish marketplace and enhances the value provided to its distribution and collision repair customers in the southwest.
Marcos Corradin, BASF Senior Marketing Manager, said, “The Houston training center will be a BASF center of education for the collision repair industry. This training facility will allow us to educate our customers on the most efficient painting techniques along with Advanced Bodyshop Solutions and VisionPlus University courses for managers and front office personnel to help drive more business through their shops.”
“Opening this training facility in the Houston market signifies the value we place on training our customers with both the latest technology and techniques,” said Paul Whittleston, BASF Vice President, Automotive Refinish. “It also enhances our ability to work with our distribution partners to deliver best-in-class technical and process training in the gulf coast markets.”
BASF’s new training facility is expected to open January 2016.
About BASF Automotive Refinish
BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit http://www.basfrefinish.com
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF’s North American operations, visit www.basf.us.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com
