At the request of the Refinish Distributor Alliance (RDA), BASF’s Jeff Wildman, Manager OEM & Industry Relations, will present “The Increasing Influence of OEMs on the Collision Industry” to RDA members’ collision center customers through a GoTo webinar on May 23 at 2:00 p.m. EDT.
“Among industry associations, OEM collaborations, networking with colleagues throughout the industry and research conducted by BASF, everyone is reaching the same conclusion," said Wildman. “OEM repair procedures are critical to proper repairs because ‘simple repairs’ no longer exist.”
Wildman will provide details on the changes in the collision industry and what the level of OEM influence is and how it will continue to impact collision centers, plus the impact of technology, what it means to get a safe repair and how suppliers and distributors can support collision centers to properly repair vehicles and provide a positive customer experience for vehicle owners.
After the presentation, the audience will better understand that:
1. Vehicles continue to get more complex due to technology and electronics.
2. There is no such thing as a “simple repair,” due to Advanced Driver-Assistance Systems (ADAS).
3. OEMs are becoming more involved in response to customer demand for safer vehicles.
4. It is absolutely critical for collision centers to follow OEM repair procedures, have the proper training and to use the proper equipment.
Wildman has been in the collision repair industry for over 25 years. Currently, he is the BASF representative at industry and OEM meetings, and supports BASF’s industry-leading global position with OEMs in North America. Jeff is also a member of the Board of Trustees for the Collision Industry Foundation (CIF). Wildman first gave the presentation to RDA members in March, after which the presentation has been requested to an extended audience.
For information on registering for “BASF Presents: The Increasing Influence of OEMs on the Collision Industry,” contact RDA or an RDA member.
For information about BASF, go to BASFrefinish.com.