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BASF hosts educational sessions to help repair shops grow at SEMA 2018

Tuesday, September 25, 2018 - 07:00
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BASF Refinish Automotive Coatings will conduct two educational sessions as part of the Society of Collision Repair Specialists (SCRS) Repairer Driven Education (RDE) series at the Specialty Equipment Market Association (SEMA) Show, as well as sponsor the SCRS RDE OEM Collision Repair Technology Summit. Seminar leaders will discuss how shops can prepare for a future of collision with OEM procedures at the forefront of repairs and how to ensure a maximum reimbursement from insurers. SEMA takes place October 30 – November 2 at the Las Vegas Convention Center.
“As the collision industry shifts, it is critical for industry experts to do everything in their power to ensure that shops are prepared to deal with it,” said Marvin Gillfillan, BASF Vice President Business Management Automotive Refinish. “When shops are informed through events like the SCRS RDE series, everyone is better off – shops, dealers, suppliers, manufacturers and drivers.”
Each of the following seminars are offered through the Society of Collision Repair Specialists (SCRS) Repairer Driven Education series, sponsored by BASF:

  • Leading the OEM Transition (Session RD15) – Wednesday, October, 31, 9:30 a.m. – 11:30 a.m. – BASF’s Jeff Wildman and Industry Expert Steve Feltovich explore new vehicle technology and the impact on collision repair. They will explain what the influence of OEMs means for shops and how to lead the change in the market.
  • Damage Assessment Documentation: Key Steps for Maximum Reimbursement (Session RD18) – Wednesday, October, 31, 12:30 p.m. – 2:30 p.m. – BASF’s John Shoemaker will follow his Effective Estimating and Basic Blueprinting courses to cover step-by-step documentation tips to help shops gain maximum reimbursement on scanning, related damage, measuring and structure repair time, adhesives and corrosion protection, mechanical repairs, tire documentation requirements, and refinish operations like four-stage paint. Shoemaker will offer successful reimbursement processes for frequently challenged guidelines such as OEM repair procedures, recognized SOPs from 3M, information from DEG inquiries and missed operations identified in the SCRS Guide to Complete Repair Planning.

For more information, visit the BASF booth #20353 at SEMA 2018 in the Central Hall and check out
About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at

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