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BASF’s Glasurit and R-M become preferred partners of Jaguar Land Rover Europe

Monday, July 22, 2019 - 06:00
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Jaguar Land Rover's European headquarters recently signed a cooperation agreement with Glasurit and R-M, BASF’s top refinish paint brands.
Glasurit and R-M were selected by JLR because of their outstanding support available throughout Europe, including premium paint and non-paint products globally approved by JLR that body shops can use to perform damage repair.
As JLR’s sole preferred paint partners, they will not only supply the refinish products and color matching systems but also provide dedicated program managers via service providers Outsorc and Auto Skills International to develop and implement JLR’s global Body & Paint Program in Europe. JLR was also highly impressed by BASF’s Advanced Business Solutions (ABS) portfolio, which includes comprehensive training and tools for body shop and business development.

From Left to Right: Oliver Birk - Director, Global Key Account Management, BASF Coatings Refinish; Christian Egger – Europe Owner Experience Manager, Jaguar Land Rover Europe; Mike Hill – JLR Global Key Account Manager, BASF Coatings Refinish; Mike Yorke – Managing Director, Outsorce; Eason Qin - Senior Manager Customer Experience Programmes Europe, Jaguar Land Rover Europe

“Jaguar Land Rover and BASF are committed to helping and developing their business partners,” said Oliver Birk, Director of BASF Global Key Account Management Automotive Refinish. “The European Body & Paint Program will offer a balanced approach, taking care first and foremost of body shop business infrastructure - facility planning, tooling, technical compliance - for example. With our consultative Advanced Business Solutions (ABS) portfolio, we will look at efficiency, performance monitoring and business development and provide the appropriate tools, individual advice and action plans to improve body shop operations and grow commercial opportunities.”

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of around $20 billion in 2018. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at


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