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AkzoNobel unveils revolutionary new color software

Tuesday, May 31, 2016 - 07:00
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AkzoNobel is helping bodyshops work even more efficiently with a new color web application, MIXIT, which can be accessed at It is a quick and easy way for bodyshops to find the color they want, using a search function that fits all possible keywords, in any language, and even includes suggestions. It is the ideal tool for customers using any of AkzoNobel’s vehicle refinishes brands, including Sikkens, Lesonal, Wanda, Sikkens Autocoat BT and U-TECH.
“MIXIT is the first software of its kind to provide data updates in real-time, with a simple, fast and intelligent search, making it the most accurate color retrieval tool available,” says Remco Maassen van den Brink, AkzoNobel’s Vehicle Refinishes Marketing Director. “It is also the first to support searching for car makes and model names in the Chinese language.”
As a responsive web application, MIXIT has been designed to work seamlessly on smartphones, tablets and PCs. Since its launch last December approximately 50% of users have accessed the application from a mobile device or tablet.
Another advantage of MIXIT is that it will be continually adapted and improved. This ensures bodyshops always have the information they need about paint brands and product lines at their fingertips, wherever they are in the world. The application analyzes user behavior to understand how customers can retrieve and match colors more efficiently. Every three weeks AkzoNobel uses this information to release an updated version of the application in which functionality is added and improved.
“With so many advantages for users globally we are confident MIXIT will become the color retrieval tool of choice for all our customers,” added Remco Maassen van den Brink.
The application can be accessed at
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