GM’s Customer Care and Aftersales (CCA) is launching a new, aggressive and game-changing initiative that will change the way the market gets Genuine GM Collision Parts List Price.
MyPriceLink.com, the new automated “real-time” pricing program provides Genuine GM collision parts to the market that are competitively priced “up-front” at the initial repair estimate.
Repair facilities will have access to Genuine GM Parts at the best available price and in timely manner. The focus is on the GM customer, allowing the vehicle to be returned to pre accident condition, with original parts, ensuring safety and appearance. Because Genuine GM Parts are designed and engineered by GM, they offer the best fit available in the market.
“For our GM Dealers to be more competitive in the estimate writing process, we are going on the offensive with our collision parts pricing. Our objective is to quote the most competitive OEM list price the first time, reducing supplements and adjustments, while at the same time improving cycle time for repairers, insurers and ultimately the customer,’ said Kris Mayer, General Director, Wholesale Dealer Channel.
MyPriceLink.com, is a collaboration between GM and collision industry leading technology partners. This solution is easy, market-friendly and designed to work seamlessly for Dealers, Body Shops, Insurers and others in the market to ensure Genuine GM collision parts have competitive market pricing. Anyone who can connect to the internet can access MyPriceLink.com for free.
Utilizing Genuine GM parts during collision repairs and supplying estimators with the best possible prices at the time an estimate is written, more cars will be back on the road fast, using the best quality parts available. By focusing on the “the right fit the first time” customers can benefit from GM’s vehicle and manufacturer warranties and support. This results in higher customer satisfaction with the repair, the body shop, and ultimately the insurance carrier.
“The GM customer is at the center of our decision. MyPriceLink.com is consistent what we continuously hear from our dealers and body shops, “we all want what is best for our customers” and we should not compromise,” says Mayer.
General Motors is continuing its role as a leader in the OEM parts market and is proud to be the first vehicle manufacturer to utilize MyPriceLink.com.
General Motors Co. and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.
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