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Colors on Parade launches new CarLove project, revamps sales department

Monday, May 15, 2017 - 07:00
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Colors On Parade is rolling out their new program CarLove Recon Advantage, and in the process has also expanded their corporate office team. They announced the hiring of Ray Harcum as the National Sales Director, Brittney Chavez as Communications Director and Jordan Hernandez as Director of Industry Relations.

Ray Harcum brings a tremendous amount of sales experience to the automotive industry. He graduated from Western Carolina with a BS in Industrial Distribution. Most of his sales experience stems from the pharmaceutical world where he served thirteen years. Harcum’s new role will include launching CarLove Recon Advantage, managing franchise sales and networking through shows and conferences in the industry.

Harcum was led to Colors On Parade because of the opportunity to lead a sales team. He wanted to help create and launch a program that could change how the automotive industry did business. He brings over 20 years of experience and skills helping businesses grow, and looks forward to working for a smaller company in a new industry.

Brittney Chavez is brand new to the automotive industry, but brings a strong background in communications. She graduated from Horry Georgetown Tech with a degree in Real Estate. Before joining Colors on Parade, Chavez worked at Property Management Pros as the Regional Property Director and Landmark Realty as the Senior Property Manager. Chavez’s new role will include social media marketing, overseeing all the communications of the corporate office, coordinating travel and industry conferences, as well as being the liaison between Area Developers, franchisees and corporate staff.

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Chavez was led to Colors On Parade because of the desire to focus more on the marketing industry as well as her love of cars. She brings over ten years of marketing experience, and looks forward to bringing new and fresh ideas to Colors.

Jordan Hernandez has been the Director of PR and Marketing with Colors On Parade for the past two years, and will be expanding her role to the Director of Industry Relations. She graduated from the University of North Carolina at Greensboro with a BA in Journalism, and has over five years of experience in the marketing and copywriting field. Jordan’s new role will incorporate sales, company recruitment, and producing written content for automotive and business publications.

“We are so excited to bring a new team on board to our corporate office, and look forward to bringing new experience and ideas to Colors On Parade” said Claire Calhoun, Vice President of Sales and Marketing for Colors On Parade.

With more than 25 years of experience and 250 operating franchises across the U.S., Colors on Parade is consistently ranked by Entrepreneur magazine as one of the nation’s top automobile franchise systems. The company’s extensive training and certification process allows new franchisees to provide customer services safely onsite while using a specialized process. Franchise opportunities still remain available throughout the United States. Information about franchising opportunities can be found at http://www.colorsonparade.com/franchiseopportunities/.

About Colors on Parade
Colors on Parade was founded in 1988 by Robert Lowery to service the automotive industry with body shop quality repairs from a mobile unit. The company originated in Conway, S.C., and has since expanded, with franchises in 31 states. Colors on Parade uses eco-friendly technologies to provide mobile onsite auto repair services at any location including a client’s home or work. The services include the repair of paint scratches, scrapes, dents and dings, as well as offer paintless dent repair. Its customer base includes car dealerships, fleet owners, rental car agencies, body shops and individual vehicle owners.

For more information about Colors on Parade, visit www.colorsonparade.com or call 1-800-7COLORS.

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