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Enterprise system helping improve rental times

Thursday, August 7, 2014 - 07:00
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Data indicates that insurance companies are significantly improving turn-around times – by more than 25 percent – when they refer policyholders to collision repair centers using the Enterprise Rent-A-Car Automated Rental Management System (ARMS®).

Although ARMS helps decrease the duration of rental periods, Enterprise has embraced the product as an opportunity to increase customer service and value for the long term.  “Enterprise’s length-of-rental reporting allows us to measure our performance against the market average. It’s helped us shave more than two days off our cycle time,” said Chris Pohanka, vice president of operations, Pohanka Collision Centers of Virginia and Maryland.

Facilities like Pohanka Collision Centers use ARMS to benchmark their performance against local, regional and national trends, as well as to sort their results by insurance company. “By getting customers back into their repaired vehicles faster,” Pohanka noted, “we’ve been able to grow our business and maintain excellent relationships with customers and insurance companies alike.”

Enterprise first developed ARMS in 1999 in response to feedback received from focus groups and the collision repair industry. In 2007, the U.S. Patent and Trademark Office issued a trademark for ARMS, reflecting Enterprise’s significant investment in resources, initiative and intellectual capital.

Enterprise began sharing this information – at no cost – with collision repair centers five years ago in an effort to highlight below-market-average cycle times and provide critical performance data for consistent industrywide comparisons.  Today, the ARMS length-of-rental (LOR) data helps collision repair centers increase operating efficiencies, enhance customer service and streamline communications with insurance companies and customers.

Average length of rental for collision repair industry

Collision Repair Centers Length of Rental
Non-ARMS 14.2 days
ARMS 10.5 days



Note: Data collected by Enterprise January-May 2014

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