Two seminars aim to help body shops increase profits

June 2, 2016
Two pre-summer seminars in Boston and Connecticut will help auto body repair shop owners better understand their business environment by destroying myths that insurers have created, and shop owners have believed for decades.
“We’re the only $60 billion industry in America that charges $30 billion for our work” say Tony Lombardozzi and Peter Abdelmaseh, owners of Superare Advertising + Marketing Agency in Belmont, MA, and they believe auto body repair shops have been offering a “perpetual half-price sale” for decades and don’t have to do that anymore.
Two pre-summer seminars in Boston and Connecticut will help auto body repair shop owners better understand their business environment by destroying myths that insurers have created, and shop owners have believed for decades. By falling for these myths, shops have “devalued” their selling prices by up to half of what customers in a free market would likely pay.
FREE WHITEPAPER on Nitrogen Plastic Welding

Get Whitepaper

Download the free whitepaper today and learn how nitrogen plastic welding can be a revenue opportunity and addition to your individual skill set.

DOWNLOAD NOW

The “Running a More Profitable Body Shop” seminars will demonstrate not only the reasons why we’re “the only half-price industry in America,” but offer methods to begin to change this situation. Longtime independent industry advocate, Tony Lombardozzi says “I’m always shocked when I talk to shop owners who can’t recognize the traps insurers have set up to trick them into destroying their own profits, yet almost all of them still think that operating under ‘insurer command’ is eventually going to work. Our seminar presents a different method shop owners need to understand to resist these traps.”
The seminar will help industry professionals understand and calculate their “true cost” of a labor hour and how to set profitable labor rates. “For every business, the universal labor rate formula is ‘Gross Labor + Fringe Benefits + Overhead + Profit = Labor Rate.’ Yes, overhead IS a part of this formula, but body shop owners seem to never have gotten that memo. The ‘we don’t pay for overhead’ myth keeps insurers laughing at shop owners and makes our industry poorer and poorer,” says Peter Abdelmaseh, co-founder of Superare.
Both seminars contain the same information – you only need to attend one of them. The Boston-area event is on Wednesday, June 15, 2016, at the Forefront Center in Waltham, Mass., and hosted by Superare. To pay by credit card, visit www.superaremarketing.com or contact the company at (617) 993-6901.
On Wednesday, June 22, 2016, the seminar will be sponsored and hosted by the Auto Body Association of Connecticut (ABAC) at the Best Western Plus Hotel in North Haven, Conn. Visit the “Events Calendar” at the ABAC website, www.abaconn.org for more details. Both events run from 8:30 AM to 4:30 p.m., are located near major airports, transportation systems, and affordable hotels, and are open to all auto body shop professionals everywhere.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.