“We’re the only $60 billion industry in America that charges $30 billion for our work” say Tony Lombardozzi and Peter Abdelmaseh, owners of Superare Advertising + Marketing Agency in Belmont, MA, and they believe auto body repair shops have been offering a “perpetual half-price sale” for decades and don’t have to do that anymore.
Two pre-summer seminars in Boston and Connecticut will help auto body repair shop owners better understand their business environment by destroying myths that insurers have created, and shop owners have believed for decades. By falling for these myths, shops have “devalued” their selling prices by up to half of what customers in a free market would likely pay.
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The seminar will help industry professionals understand and calculate their “true cost” of a labor hour and how to set profitable labor rates. “For every business, the universal labor rate formula is ‘Gross Labor + Fringe Benefits + Overhead + Profit = Labor Rate.’ Yes, overhead IS a part of this formula, but body shop owners seem to never have gotten that memo. The ‘we don’t pay for overhead’ myth keeps insurers laughing at shop owners and makes our industry poorer and poorer,” says Peter Abdelmaseh, co-founder of Superare.
Both seminars contain the same information – you only need to attend one of them. The Boston-area event is on Wednesday, June 15, 2016, at the Forefront Center in Waltham, Mass., and hosted by Superare. To pay by credit card, visit www.superaremarketing.com or contact the company at (617) 993-6901.
On Wednesday, June 22, 2016, the seminar will be sponsored and hosted by the Auto Body Association of Connecticut (ABAC) at the Best Western Plus Hotel in North Haven, Conn. Visit the “Events Calendar” at the ABAC website, www.abaconn.org for more details. Both events run from 8:30 AM to 4:30 p.m., are located near major airports, transportation systems, and affordable hotels, and are open to all auto body shop professionals everywhere.