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Quest Automotive Products expands Larsen Motorpsorts sponsorship for 2014

Monday, September 30, 2013 - 07:14
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Quest Automotive Products (QAP) is excited to announce that it has expanded its agreement with Larsen Motorsports (LMS) to include a new multi-year partnership beginning in 2014.

For the past 4 years Matrix System, a QAP brand, has provided its paint products from start to finish in support of the Larsen Motorsports jet racing team. Preparation for 2014 has already begun with two new jet cars and multiple trailers being painted.

This season co-founder Elaine Larsen has been busy driving two jet cars at drag strips across North America. In preparation for next year she has decided it is time to heat things up by bringing on and expanding her team to include the addition of new comers: Marisha Falk, Dawn Perdue, and Katarina (Kat) Moller.

This line up of highly educated, strong willed women is a force to be reckoned with on the race track. With both brains and beauty, their success is going to be hard for others to match. Falk is a flight instructor at Embry-Riddle University, Perdue a registered nurse, and Moller is studying Mechanical Engineering at the University of South Florida.

“These highly-educated and fearless women are inspirations and role models for future generations,” stated Laura Yerkey, director of marketing QAP. “LMS’ association with Embry-Riddle, and their dedication to education and research, aligns with QAP’s core values. This sponsorship is a great way to connect with our customers and showcase our Matrix System products in extreme conditions.”
By spring 2014, the LMS teams will be ready to hit the ground running with 4 Jet Racing Teams blazing their way across the country!

According to owner, Chris Larsen, "Matrix System is a valuable partner for us at Larsen Motorsports. The superior product line is applied to all of the LMS race cars and transporters. As our teams travel across the country the equipment sees all kinds of harsh conditions. In the motorsports entertainment business our vehicles have to look perfect every time. Thanks to the durability and unparalleled quality of Matrix System products, that impression is easy to maintain."

About Larsen Motorsports
Larsen Motorsports is a multi-team national professional racing organization specializing in turbine powered high performance vehicles based at the developing Embry Riddle Research and Technology Park in Daytona Beach, Florida. The Larsen Motorsports High Performance Research & Development Center is open to the public Tuesday through Thursday each week for visitors to tour their fabrication, final assembly and turbine engine labs. Specialized appointments or tour arrangements for large groups can be coordinated by contacting the facility at

About Matrix System
Matrix System Automotive Finishes, a Quest Automotive brand, has become one of the industry’s most successful aftermarket manufacturers of high quality paints, primers, hardeners, clearcoats and reducers. With an excellent product line of primers, clearcoats, basecoats, and reducers, Matrix System has been able to convince body shops to convert and experience huge cost savings. Today, the AccuShade® Intermix System now leads the product line, giving body shops the ability to make over 250,000 colors with exact formulas and 2.1 V.O.C. compliant products. For more information about Matrix System, visit:

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