The PPG MVP Business Solutions Conference held at the JW Marriott Camelback Inn in Scottsdale, Arizona realized record attendance and exhilarating presentations. This MVP Conference featured dynamic and well-known keynote speakers that riveted the attendees with their content and delivery.
PPG stays committed to providing leading edge refinish products along with fresh and advanced business curriculum for its customers. The MVP Conference is one example of delivering innovative and relevant programming to assist its customers and their collision center performance.
“We continue to focus on and strive to deliver the best in class and most relevant content at our conferences to help our customers achieve and keep a competitive edge in the marketplace,” says Jim Berkey, PPG, Director, MVP Business Solutions. “Partnerships, education and time are more valuable with each passing day so developing the right relationships and delivering industry leading learning opportunities provides the groundwork for growth and sustainability for our customers businesses”.
Opening keynote speaker Sasha Strauss, Managing Director at Innovation Protocol and Adjunct Professor at USC’s Annenberg School for Communication delivered a dynamic and insightful presentation titled “Branding 101 / Brand Strategy Essentials”, telling us that in today’s world, now more than ever, brands matter and should be built into business marketing, advertising and public relation strategies.
George Avery, State Farm’s spokesperson to the collision repair industry and current CIC Chairperson presented the insurance company’s overview and perspective on what he defined as “Industry Headwinds” and how State Farm is looking at restructuring to adapt to the changing industry landscape and opportunities. He also outlined the company’s history on the developing need for an electronic parts ordering system and addressed several questions regarding the PartsTrader initiative.
Over the two days, the conference participants also attended several breakout sessions with topics that covered Digital Marketing, Branding in Social Media and B2B, Creating a Culture of Peak Performance, Turning Customers into Loyal Evangelists for Life, Health Reform on the Eve of Implementation, Change Management vs. Change Leadership, Considering Multiple Shifts and “X-Ray Estimating®.