PPG MVP spring conference set for April

Jan. 1, 2020
PPG has announced it will hold its annual spring MVP Business Solutions Conference April 7-9, at the JW Marriott Camelback in Scottsdale, Arizona.
PPG has announced it will hold its annual spring MVP Business Solutions Conference April 7-9, at the JW Marriott Camelback in Scottsdale, Arizona. This MVP Conference venue in the desert is slated to deliver “shock and awe - overwhelming power and dominant maneuvers,” providing advanced business thinking and innovative solutions to PPG customers.

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In keeping with PPG’s tradition of exemplary and relevant programming, the conference has a notable lineup of well-known, motivational keynote speakers, pertinent seminars and interactive workshops all focused on aiding attendees with improving their collision center performance. The conference is structured to give participants exposure to fresh approaches for advancing their competitive capabilities.

“We are committed to helping our customers create a competitive advantage in the marketplace,” says Jim Berkey, PPG, Director, MVP Business Solutions. “The industry is ever evolving and becoming more complex so it is essential that we develop and offer our customer partners opportunities to gain insight and exposure to the latest business practices that will develop leadership, talent and a culture that drives continuous, measurable and market-driven improvement.”

The comprehensive conference schedule is highlighted by prominent keynote speakers: Sasha Strauss, George Avery and Steve Gilliand.

In his address titled “Branding 101 / Brand Strategy Essentials”, Strauss, Managing Director at Innovation Protocol and Adjunct Professor at USC’s Annenberg School for Communication where he teaches Brand Strategy, will talk about why brands matter, who they matter to, how you can build them into your marketing, advertising and public relation strategies.

Avery, State Farm’s spokesperson to the collision repair industry, Auto Estimating Consultant, past National Auto Body Council President and current CIC Chairperson and well recognized industry leader will present an overview and perspective on how the industry landscape is changing, the possibilities and how State Farm is restructuring to adapt to the “Industry Headwinds”.

In his humor and reality-tested technique, Gilliand delivers his trademarked and profound presentation titled “Enjoy The RideTM”, and this keynote speaker will challenge you personally and professionally.  From the beginning when he shows the audience how to ignite their passion to the end with his compelling challenge to never lose your focus, he releases an “explosion of enthusiasm” that is absolutely contagious.  Fasten your seat, hold on and Enjoy The RideTM as Gilliand outlines a roadmap for success.

The conference commences on April 7 with leisure actives that include the Randy Dewing Memorial Golf Tournament or relaxing at the JW Marriott spa or pool and followed by a welcome reception.

Some of the breakout sessions include:

  • “Digital Marketing = More Customers…...More Revenue……More Profit” where attendees will learn about the importance of strategy before tactics, 12 powerful digital marketing tools and why marketing is a process;
  • “Crunch Time: Health Reform on the Eve of Implementation” gives an eye opening look at the complex rules related to the reform law, in advance of the January 1, 2014 implementation of its signature provisions. Please join us for a live seminar on The New Health Reform Law;
  • “Creating a culture of peak performance and achieving greater results,” which focuses mainly on the management practices that will create a culture of peak performance and if you are tired of theory-only sessions, this energetic, humorous and content-rich presentation is guaranteed to provide you with practical knowledge on creating a culture of peak performance and achieving greater results;
  • X-Ray Estimating® “An Ace up Your Sleeve”, is a session which offers an approach to improving your repair cycle time and hours per day performance but in a different way from X-Ray Repair Planning®.

The conference is open to owners and managers of collision centers using PPG Refinish products. MVP conferences are biannual events and key components of PPG’s ongoing commitment to provide advanced business thinking and innovative solutions to its MVP customers.

Prospective attendees are encouraged to visit www.ppgmvp.com for complete conference information and registration details. Additional information about PPG MVP Business Solutions and future conferences may also be obtained by calling (866) 237-8178.  

PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

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