NuGen IT executives to present during SEMA

“The business environment is changing for independent collision repairers,” said Taglipietra. “Insurers continue to reduce direct repair program (DRP) infrastructure and rely more on MSOs and other auto claims processing methods. Many independent repair shops are finding that DRPs are no longer obtainable.” In addition, vehicle manufacturers are now focusing on certified repair shop networks and telematics to control and manage where and how their brand vehicles get repaired.

Pete Tagliapietra

As a result, Tagliapietra said that collision repairers will need to look at new ways to grow and be sustainable in the future.
 
During his session, Tagliapietra will explain how independent repair shops can stay formidable with these paradigm shifts. He will also provide insight into what independent repairers must consider to remain viable in their local markets.
 
“Repairers can no longer rely on word-of-mouth or long-standing advertising methods to attract new customers,” he said. “It’s going to be critical for shop owners and managers to step out of their comfort zone.”

The session will include discussion about the benefits of joining an OEM network and leveraging digital marketing methods. A communications professional will also talk about current and future marketing strategies for collision repair businesses.

For more information about this session and to register, visit https://bit.ly/2Bp6eTb.