Taking the online survey is free for all Utah collision repair shops, and it can be found on the NABR website.
The Go Collision VRS Labor Rate Survey provides Utah shops an independent, third-party source of state-wide labor rate data, reporting results based on shops' actual prices, not on an artificially defined single prevailing rate, thereby proving the true, market-based labor rate ranges throughout Utah.
"Not all body shops are the same or do the same quality of work," said Karl Schmidt, owner of Go Collision in Salt Lake City. "Our shop has been focused on tooling and OEM certifications. We are only one of two shops in the area that has the proper equipment to create an OEM approved spot weld, for example. We simply want to be compensated fairly for who we are (not at the well below market price that insurers want to pay), so that we can reinvest in the training and equipment necessary to keep up with technology, repair cars right, and keep consumers satisfied and safe."
"NABR is very excited to work with Go Collision to bring the Variable Rate System to Utah," said Richard Valenzuela, CEO of NABR. "They were an early adopter of the VRS because they quickly recognized the value of an independent, third-party survey and understood the VRS vision to help restore the free market to labor rate prices so that shops may earn a fair, reasonable, and sufficient profit."
Go Collision's sponsorship provides state level survey results made open and available to all Utah shops at no charge, while paid VRS subscribers gain access to much more detailed market level labor rates searchable by many factors including ZIP code, mileage range, training, equipment, certifications, vehicle make, and more; as well as access to the full suite of VRS online tools including a Cost of Living Adjustment calculator, Labor Rate pricing calculator, and NABR's newest product, the VRS Procedures Document Search.
These advanced features enable shops to better define their geographic market, to find apples-to-apples comparisons to their own shop, and to calculate the right labor rates for their individual shop, all of which help a shop find a truer, more appropriate labor rate range for their market than the one so-called prevailing rate.
To the see innovative Variable Rate System for themselves, any shop may request a free, no-obligation demo of the full VRS, to see firsthand how the system can help them raise and collect higher rates and generate greater profits.
Other states currently running the VRS Labor Rate Survey include California, Florida, Georgia, Idaho, Indiana, New Jersey, North Carolina, Ohio, and Texas.
About Go Collision
Based in Salt Lake City, Utah, Go Collision specializes in flawless collision repair, utilizing only the best-trained auto body technicians and highest quality paint and materials, and standing behind its work with a written lifetime warranty.
Founded in 1936, the family business was built on the cornerstones of trust, honesty, quality and skill. Third generation owner Karl Schmidt now runs the 11,000 square foot facility collision repair center, which has earned seven OEM certifications.
About National AutoBody Research (NABR)
NABR is an independent research, technology, and consulting company committed to restoring the free market for labor rate pricing in the automobile collision repair industry, and leveling the playing for shops to get paid for non-included procedures.
Through its innovative Variable Rate System (VRS) technology, NABR provides collision repair shops the tools they need to understand the competitive labor rates in their market, understand their cost of doing business, and calculate appropriate labor rates for their individual shop to earn a fair, reasonable, and sufficient profit.
With rates from shops nationwide, NABR built the industry's first and only independent, third party, and objective source of national labor rate data, making the VRS the collision repair industry standard for market based labor rates.
The system now includes NABR's newest product, the VRS Procedures Document Search, the industry's first and only online searchable document library, showing records of insurers paying shops for not-included procedures, and enabling more shops to be paid for the work they already do.
