At their annual meeting in Cleveland, Ohio, the Mopar Masters Guild (MMG), comprised of the country’s leading parts professionals from Fiat Chrysler dealerships, endorsed the CollisionLink solution by OEConnection LLC (OEC), the leading automotive technology provider for original equipment manufacturers’ (OEM) distribution networks. The Guild met with OEC last week to learn about upcoming product enhancements, and to discuss how the continued relationship between the Guild and OEC can benefit both parties.
OEC and the Mopar Masters Guild have a long-standing relationship, spanning the majority of the 18 years OEC has been in operation. “I’ve been using CollisionLink for over ten years,” said Don Cushing, Mopar Masters Guild Treasurer and Wholesale Sales Manager at Tasca Automotive Group in Rhode Island. “It’s the best tool out there. It enables me to see the entire estimate sent over from a shop. It gives me the opportunity to convert parts over to OE and win some business. Other solutions can leave me out of the sales process.”
“What I appreciate most about CollisionLink is that I know OEC has the dealer’s best interests in mind, and we know they have our backs. We would prefer all parts platforms integrate with CollisionLink. It really makes our lives easier and it helps with reducing all the costs that come with all the different solutions out there,” said Dan Hutton, Mopar Masters Guild Vendor Committee Chairperson for OEC and Fixed Ops Director at Tom O’Brien CDJR in Indiana. “And shops want to use it. It’s the best-in-class of the solutions available today.”
According to the recent Who Pays for What? survey in CRASH Network and Collision Advice, over three quarters of shops surveyed use CollisionLink. In addition, CollisionLink was selected as the preferred solution by over 40% of shops, which is over three times more than any other parts procurement solution.
“We’ve learned a lot from the Mopar Masters Guild over the years,” said Bill Lopez, General Manager, Collision for OEC. “We value their relationship and loyalty. We can show true incremental sales while others can’t. Having their support is a validation of the value CollisionLink brings to dealers.”