HDDA: Heavy Duty, a community of the Auto Care Association, will introduce new member-focused features to this year’s Heavy Duty Aftermarket Week (HDAW) 2019, taking place Jan. 28-31 at the Mirage in Las Vegas. The community’s presence at HDAW will focus on enhancing its members’ experience at the annual trade show and emphasize its central commitment, “We do it all. For you.”
Interactive Booth Experience
The HDDA booth (location: R13) this year will feature a “smart” wall and interactive touchscreen walkthrough of what the association offers its members. The interactive display will engage visitors and provide information about current member benefits and industry initiatives, including:
- Industry standards development;
- Industry leadership;
- Global access;
- Career resources;
- and more.
Expanded Member Center
After the successful launch of its Member Center (location: Jamaica A-B) at last year’s HDAW, this year’s HDDA Member Center will be expanded to accommodate more visitors. The new Member Center will provide a larger lounge area for members and visitors, as well as an additional, larger meeting room space. The new, larger meeting room introduced for 2019 accommodates up to 10 people and the smaller room accommodates up to four people. The two meeting rooms are free for members and all distributors in attendance of HDAW. Light refreshments will be available for all visitors to the Member Center.
The HD Data Standards Advisory Committee will be hosting a networking event with complimentary beer and wine on Monday, Jan. 28 at 4 p.m. in Antigua A&B of the Mirage Convention Center, ahead of its session on digital commerce strategy (see below). All HDAW attendees are welcome to attend.
Digital Commerce Strategy Session
The advancement of technologies supporting the inclusion of digital commerce strategies in the expanding omni-channel environment make the adoption of Product Information Standards an imperative for the streamlining of the heavy duty aftermarket. Presented by HDDA standards project partner, Pricedex, this session will feature leading heavy duty component manufacturers as they discuss their digital e-commerce initiatives. They will share why they plan to adopt heavy duty product information standards into their plans and how they will execute on incorporating the standards. This session will take place Monday, Jan. 28 from 4:30 p.m.-5:30 p.m. at the Mirage Convention Center in Antigua A&B.