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Gordon to drive No. 24 Chevrolet with Imron® Elite paint scheme

Paint scheme will be revealed at Mid America Trucking Show
Tuesday, March 19, 2013 - 07:31
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Four-time NASCAR Cup Series champion Jeff Gordon willdrive the No. 24 Chevrolet SS featuring a new Imron® Elite “Real Truck Paint” theme design in the spring race at Talladega Superspeedway on May 5, 2013.  A preview of the new Imron® Elite design will be revealed in their booth #90225 at the Mid America Trucking Show being held on March 21-23 in Louisville, KY.

DuPont Performance Coatings products have been a constant during the storied career of Gordon and Hendrick Motorsports.  The new Imron® Elite paint scheme uses the popular flame design with DuPont™ flat black and specially formulated neon yellow, orange and red high gloss paint finishes.  The unique design was created by NASCAR’s first officially licensed artist Sam Bass.  

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DuPont Commercial Finishes, featuring an array of Imron® products, has earned more commercial and OEM approvals than any other paint manufacturer.  When it comes to lasting appearance, Imron® Elite demonstrates superior impact resistance and retains its gloss and mirror-like finish keeping heavy duty truck and fleet assets in servicelonger, and require less finish maintenance over time.  Imron® Elite finishes are used on the OEM production line as well as in aftermarket repair and maintenance, allowing “repair-in-kind” capability to achieve an original factory finish that lasts.  For more details on Imron® Elite, visit our website at or call 1.800.438.3876.

The Mid America Trucking Show provides an annual forum for heavy duty trucking professionals and fleet owners to obtain the latest industry research on products and services to improve their business.   The show has grown from a local tradeshow in the early 1970’s to an international event attracting tens of thousands to visit over 1000 exhibiting companies, attend free industry-oriented seminars and compete in the PKY Truck Beauty Championship.  Imron® Elite is a proud sponsor of second annual Fleet Forum, a special half-day seminar targeted specifically for fleet owners.   For additional show information, visit

Gordon’s historic NASCAR Cup Series career started 20 years ago at Atlanta Motor Speedway as the young driver burst onto scene in the rainbow-colored Hendrick Motorsports No. 24 DuPont Chevrolet.  The following season, Gordon started to take the motorsports world by storm.  Now, 20 years later with four championships and 87 career victories under his belt, Gordon will race the commemorative No. 24 Imron® Elite Chevrolet only one time at the Talladega Superspeedway.  Gordon, Hendrick Motorsports and DuPont Performance Coatings are celebrating their 21st full season together - the longest current running driver/owner/sponsor partnership in NASCAR.

Gordon was successful winning the final race of the 2012 season in the silver 20th Anniversary paint scheme on the No. 24 Chevrolet and is hoping for a repeat in the Imron® Elite Chevrolet at Talladega.

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