Today at Industry Week, General Motors Co. announced a comprehensive loyalty program called ‘my GM Partner Perks’ to help independent service centers, body shops and fleets grow their businesses by purchasing GM Genuine Parts and ACDelco, Chevrolet Performance as well as Chevrolet, Buick, GMC and Cadillac Accessories.
“my GM Partner Perks is more than a loyalty program,” said Jean Hoglund, director of marketing at GM’s Customer Care and Aftersales. “We designed it to offer aftermarket repair shops benefits that drive profitability and productivity. It’s simple and easy to earn rewards on General Motor’s entire parts portfolio.”
my GM Partner Perks benefits include:
- Marketing Support
- Purchase rewards
- Training and Repair Assistance
- Business Support discounts
More details on “my GM Partner Perks” will be announced closer to the program’s Q1 launch. Interested parties can sign up to learn more at GenuineGMParts.com, ACDelco.com, or onsite during AAPEX, SEMA Collision or ATRA Powertrain Expo in the GM Genuine Parts and ACDelco booths.