BASF’s Coatings division was awarded the Pierre Potier prize medal in the Environmentally-friendly Process category for its R-M® eSense automotive paint line which covers all bodywork repairs.
eSense: good for cars and the environment
Additionally, by allowing body shops to significantly shorten product drying times during the repair process, the eSense line enables a considerable reduction in energy consumption and greenhouse gas emissions. “The challenge tackled by our teams was to provide technical solutions for bodywork repair processes which are as effective as the standard systems, while at the same time significantly improving environmental performances. This specific feature is a first in automotive paints and makes the eSense line the sustainable solution for vehicle repairs. What is more, receiving this prize in the year that R-M celebrates its 100th anniversary is a fantastic gift,” said Fabien Boschetti, Managing Director of BASF Coatings Services France.
In practice, if a body shop uses products from the eSense line to repair the equivalent of 2.5 bodywork parts, it saves 550g of CO2. Thanks to eSense, body shops can now use products achieving a result that equals or even betters standard products, at the same time offering superior environmental performances. This innovation is also fully in keeping with a desire of the end consumer to be an eco-responsible motorist.
Responsible innovations for a sustainable future
With eSense, BASF confirms its commitment to effective, economical and ecological climate protection. “Climate change is one of the main challenges for society and BASF has been innovating in this field for many years. Energy efficiency and the use of renewable resources are key levers to combine climate protection, conservation of resources and economic benefits. This prize recognizes BASF’s expertise in these fields. Therefore, I am very proud to receive this award, which crowns the hard work and commitment of our teams,“ said Thierry Herning, head of BASF France.