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AkzoNobel Automotive & Specialty Coatings joins Automotive Management Institute as Foundation Partner

Wednesday, August 22, 2018 - 06:00
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TROY, Michigan – AkzoNobel, a leading provider of automotive and specialty coatings, has become an Automotive Management Institute (AMi) Foundation Partner, an accreditation that enables AkzoNobel to further support and promote AMi’s role in filling a critical need for training and certification in the automotive collision industry. AMi is a Texas-based 501(c)(3) nonprofit, tax-deductible education organization. 


“While AkzoNobel has always been active in providing and supporting learning opportunities in the collision industry, education has never been more important than it is now. The complexity of materials and safety systems in today’s vehicles, along with the need to attract new talent to the industry, has amplified the need for collision repairers to have access to a variety of training resources for a multitude of topics,” said Rick Fifer, central business services manager, AkzoNobel Automotive & Specialty Coatings. “In addition to being an AMi Training Provider, we are proud to become an AMi Foundation Partner to support and promote AMi’s role in filling a critical need for training and certification in our industry.”

As part of its role as an AMi Foundation Partner, AkzoNobel is also a designated Learning Leader. In this capacity, the company’s contribution to the collision repair community enables low-cost, high-quality industry management training, as well as structured career development programs that effectively improve the long-term success of customers’ businesses.

“Our nonprofit was created to elevate the industry’s professionalism through credentials and support learning, and we can’t do it without the financial support of companies like AkzoNobel,” said Jeff Peevy, president, Automotive Management Institute. “Every contribution makes a difference and enables us to provide many of our programs and services at no cost to the automotive repair and service industry. I know that our beneficiaries are just as grateful for AkzoNobel’s donation as we are.”

AkzoNobel believes in the nearly boundless capacity of the human mind, and by tapping into that capacity, the world stands a much better chance of achieving its ambitions. Supporting the industry’s success through learning demonstrates that the company is as committed to its communities as it is to its customers, shareholders and employees. 

About AkzoNobel:
AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we operate in over 80 countries and employ around 35,000 talented people who are passionate about delivering the high performance products and services our customers expect. The sale of our Specialty Chemicals business is expected to be completed by the end of 2018. For more information please visit

About Automotive Management Institute:
AMi was established to answer the demand for continuing education tailored specifically for the business needs of the automotive service industry. The Institute offers the Accredited Automotive Manager (AAM) designation, the first business management accreditation exclusively for the automotive service professional. To date, AMi programs have attracted more than 238,000 enrollments throughout North America. AMi is a nonprofit educational foundation to which tax-deductible contributions can be made. For more information about the Institute, visit



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