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Hyundai expands campaign to educate U.S. drivers on the danger of counterfeit auto parts

Friday, September 30, 2016 - 07:00
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Hyundai is expanding its integrated advertising and public relations campaign focusing on safety with a new YouTube video. The campaign is aimed at warning American drivers of the risks involved when using counterfeit automotive parts. The new video titled “Good to Know – Counterfeit Parts” can be found on the Hyundai USA’s YouTube channel or at HyundaiUSA.com/ConsumerAwareness. Due to perceived high costs, motorists sometimes choose, or are told by their insurance company, to visit independent repair shops that are not recognized by the automakers for collision repairs. Some of these shops offer copies of original parts or recycled components from existing collision-damaged vehicles at a lower cost. Often these parts are unsafe for long-term use and pose a great danger to safety. Counterfeit and recycled crash parts also affect the vehicle’s appearance and decrease its resale value. Hyundai encourages the use of OEM (Original Equipment Manufacturer) parts on all Hyundai vehicle repairs because they are designed and manufactured to meet Hyundai’s engineering specifications. Hyundai does not recommend the use, or re-use, of components removed or recycled from an existing collision-damaged vehicle. Owners need to be aware, it can be hard finding out if their repair facility is using non-original equipment parts or parts that have been damaged due to a prior collision or element exposure.

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