The concept of bringing together the body repair and paint work segments in the same exhibition hall has been given a good reception by the industry. Hall 11.1 is already fully booked up for Automechanika, which will take place Sept. 14 to 19, 2010 in Frankfurt, Germany.
There are just a few spaces still available in Hall 11.0. Registrations have already been received from key players in the sector, such as SATA, MIPA, Wolf Anlagen-Technik, Festool, Car-O-Liner, Carbon, Henkel and MAKRA.
"At a successful fair that has already been held 20 times, restructuring measures and new concepts are not automatically assured of the same success," says Thomas Aukamm, director, Automechanika Frankfurt. "Nevertheless, by cooperating with our exhibitors, we have been able to take a new step by bringing together the body-repair and Color Tec segments in the new Hall 11. And the number of registrations received so far shows that this was the right step to take." At Automechanika 2010, the body-repair product group will be located in Hall 11.0 and generate optimum synergies with workshop equipment and tools, which are located in nearby Halls 8 and 9.0. Hall 11.1 will provide the new setting for products from the paintwork and corrosion-protection spheres. Distinguished by a complete absence of pillars, this exhibition hall offers lots of space for product presentations, especially for manufacturers of spray booths.
Additionally, 'Portalhaus,' the new entrance building adjoining Hall 11, will ensure an improved flow of visitors by enabling them to make a circular tour of Halls 11, 10, 9 and 8. The companies that have already registered have great expectations of the new concept. However, they have great faith in the Automechanika and this restructuring. Thus, many exhibitors who used to make their presentations in the renowned Hall 8 have also decided to book their stands at Automechanika 2010 in the new Hall 11.
"As Automechanika exhibitors of many years' standing, we are looking forward to the new Hall 11.1 where the body-repair and paintwork segments are together for the first time," says Albrecht Kruse, general manager of SATA GmbH & Co. KG. "The main beneficiaries will be trade visitors, many of whom use equipment from both segments. The new arrangement means they will be able to make their visits more effective and save time. For us, the concentration in one exhibition hall will lead to a further increase in the number of visitors and make the special show more attractive."
Klaus Fritzsche, chairman of the board of MIPA AG: "In view of the fact that Automechanika has been Europe's most important international trade fair for automobile refinishing paint with a fixed place in the calendar of events for the last 20 years, we are very pleased that our segment has been chosen for the honour of moving into Hall 11, the new showpiece of Frankfurt Fair and Exhibition Centre. As one of the biggest refinishing paint manufacturers at the fair, we consider it essential that, despite the difficult economic climate, Automechanika continue to offer a comprehensive overview of the sector and, therefore, remain attractive to an audience of trade visitors from all over Europe. Thanks to the new exhibition hall, we are confident that it will succeed in this."
"Automechanika Frankfurt is the leading trade fair for the automobile repair business and gives us the opportunity to present our complete product range to an international audience," explains Werner Reith, product and marketing manager, Automotive Aftermarket Europe, Henkel AG & Co. KGaA. "With our two powerful brands, Loctite and Teroson, we offer trade visitors from all over Europe and beyond future-oriented options for the use of chemical products for technical applications. From out point of view, the concentration on paintwork and body repairs in Hall 11 promises to be a magnet for our key accounts."
With the new strategy of focusing more on the paintwork and body-repair segments, the parent event, Automechanika Frankfurt, is set to resume its pioneering role as the leading event of the global Automechanika portfolio. "We will also give greater emphasis to attracting exhibitors from the body-repair and paintwork segments and bringing them closer together at our 13 Automechanika fairs outside Germany," explains Stephan Kurzawski, brand manager Automechanika and Vice President Messe Frankfurt. "Thus, all visitors will be certain of finding the same spectrum of products at all events – in Shanghai, Dubai, Buenos Aires, Mexico City and, from 2011, in Madrid no less than in Frankfurt."