It has been announced that at Automechanika Frankfurt, held from September 11-15, Sherwin-Williams and Valspar will be exhibiting for the first time as a combined organization. This development follows Sherwin-Williams’ successful acquisition of Valspar last year, creating the largest coatings company in the world.
“Our displays and representatives will explain why we are better together, with shared resources, technologies and expertise that benefit all,” says Theo Wemmers, Executive General Manager Automotive EMEAI.
“By creating a partnership for performance, we are achieving great progress in accelerating the growth potential of our partners and customers. In addition to faster innovation, to meet body shop process, color and sustainability needs, our combined resources promise excellent training and closer, more responsive service and support.”
Products to be showcased on the stand include the Valspar premium brands, including DeBeer Refinish and Octoral, as well as our Prospray mid-tier system, VIM industrial system and the Spralac ancillary range.
Sherwin-Williams is committed to supporting partners and customers in growing a profitable business. Visitors will be able to trial the company’s unique online training program, which features bite-size online training modules on all aspects of vehicle refinishing, on the Sherwin-Williams stand.
Wineth Malvar, Brand & Marketing Communications Manager explains: “The theme of our stand will be ‘Mastery of Refinishing’. This theme looks to both the past and the future and will bring to life our heritage of over 100 years of experience in vehicle refinishing. In addition, one of our focus will be on digital innovation, and we are excited to bring a virtual reality refinishing experience to the stand.”
To meet the Sherwin-Williams team, and find out what our brands have to offer, visit Hall 11.1 Stand C23 at Messe Frankfurt.
About Valspar Automotive
Valspar Automotive in Lelystad (NL) is a subsidiary of Sherwin-Williams, one of the world's leading manufacturers of coatings. Valspar Automotive produces and distributes the following color mixing systems: DeBeer Refinish®, Octoral®, Matrix®, Prospray® and Valspar Refinish®
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