BASF Automotive Refinish will showcase its toolbox of industry-leading paint products, color information systems, and business planning technologies at Automechanika Chicago. Held from April 24-26 at McCormick Place, the trade show is expected to be the largest of its kind in the U.S. for automotive technicians and shop owners; focusing on high-end technical training and management.
“This is the first time Automechanika is being held in the U.S.,” said Harry Dhanjal, North American Industry Relations Manager for BASF. “We’re excited to showcase what our products and services can do to help customers build and sustain a successful business.”
BASF will host the Ringbrothers, Mike and Jim Ring, and their 1966 Chevrolet Chevelle, “Recoil,” painted in a Sand Storm color from BASF’s Glasurit® 90 Line. Recoil received several awards at the 2014 SEMA show including the prestigious Best in Show by General Motors, the Goodguys GOLD Award and a Mothers Choice Award.
Mike and Jim will be available to sign autographs and answer questions about their award winning builds at the BASF booth (#1548) on Saturday April 25th from 11 AM to 12 PM and 1:30 PM to 3:30 PM.
BASF will demonstrate VisionPLUS® online during the show. This productivity-focused system enables collision repair center owners and managers to track, analyze and improve their business by identifying where a shop can develop strategies for improvement, increase performance and implement corrective action plans.
BASF will also demonstrate the latest version of its SmartTRAK® paint management software. SmartTRAK is a worldwide color database that includes a full suite of inventory, stocking and tracking tools.
For more information on Automechanika Chicago, please visit www.automechanikachicago.com
About BASF Automotive Refinish
BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit: http://www.basfrefinish.com/
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF’s North American operations, visit www.basf.us.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
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