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Automechanika Chicago 2017 focused on mechanical market to address collision industry concerns

Tuesday, November 24, 2015 - 09:00
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Messe Frankfurt, producer of Automechanika, the leading international brand in the automotive service industry, and UBM Advanstar, one of the largest tradeshow organizers in the U.S., have amended plans for the Automechanika Chicago 2017 training event and exposition, to focus on the service repair segment and forego the collision repair segment. The decision was made to address concerns regarding conflicting dates with one of the collision repair industry’s long-time shows, NACE, produced by the Automotive Service Association (ASA).

Recently, UBM and Messe Frankfurt issued a press release announcing that the biennial Automechanika Chicago event will take place July 26 – 28, 2017 at McCormick Place West in Chicago.

“The move to July is the result of our conflict with another major event, Automechanika Dubai,” commented Bridget Ferris, Automechanika Chicago Show Director.  “As there are now 15 Automechanika's worldwide, we were forced to select an alternate date either due to venue availability or to our global calendars.  We were unaware of the show dates for NACE 2017 and we did not anticipate a direct conflict.”

Organizers have secured Automechanika Chicago show dates in April 2019 at McCormick Place as the Dubai show moves back to June.

“We will likely resume our collision efforts at that time, given that our show will not be in direct date conflict with NACE or any other similar show,” said Ferris.

“We will continue to market our 2017 show to our ABRN audience, for any collision shops that are interested in mechanical products or training, but we will not offer a collision segment training track,” said Jim Savas, VP and GM of the Automotive Group at UBM Advanstar. “With a focus on an all-mechanical show in both our training and exhibition efforts, Automechanika Chicago will continue its commitment to training and anticipate an even greater turnout in the upcoming edition.”

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