Under the agreement, CARQUEST will promote the Mudlick Mail program to the TECH-NET network, which includes 5,000 members throughout North America. Those members will have access to a comprehensive program that includes market analysis, design services, printing, labeling and postage. In addition, Mudlick Mail will make available a free tracking telephone number to help TECH-NET members ensure that all inbound leads generated by their direct mail campaigns are captured correctly.
Mudlick Mail will also offer free access to its learning center, which features webinars, training videos and other resources designed to help auto repair shop owners make the most of their advertising programs.
Established by CARQUEST Auto Parts in 1997, TECH- NETProfessional Auto Service provides independently owned service centers realworld solutions to help market and service customers’ vehicles.
“We are always searching for innovative tools to help TECH-NET members drive traffic to their stores,” said Roger Smith, CARQUEST Director of Professional Markets. “We believe that Mudlick Mail’s direct programs fit the bill, providing a strategic and cost-effective way for shop owners to develop new leads and increase sales.”
Mudlick Mail’s direct mail programs are uniquebecause they allow repair shop owners to target customers by income, geographic area and even vehicle make. Using this approach, some of Mudlick Mail’s customers have increased their business by as much as 40 percent.
“We know that shop owners are busy running their businesses, so we’ve designed our program to be completely turn-key. We’re here to help with everything from building the right target list to developing a compelling offer,” said Mudlick Mail President Tim Ross.
Mudlick Mail CEO Greg Sands founded the company in 2008, after searching for years for the right advertising vehicle for the more than 25 repair shops he operates in four states. Direct mail was the only vehicle that allowed Sands to accurately reach high-caliber customers within the market area of his stores.
A company on the rise, Mudlick Mail posted more than $7 million in sales in 2010 and is on track to generate $11 million in sales in 2011. Its customer base has grown from just under 100 in 2009 to more than 400 today.
For more information, visit www.TECHNETProfessional.com and www.techauto.ca. Or for more information about Mudlick Mail visit www.mudlickmail.com and for more information about CARQUEST Auto Parts visit
