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Toyota Motor North America announces lower pricing for Genuine Toyota Radiator & Condenser

Wednesday, March 8, 2017 - 08:00
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Toyota Motor North America has introduced a new, lower pricing Genuine Toyota Radiator and Condenser Program that provides superior performance, excellent reliability and precise fitment.

Engineered to Toyota quality standards, the Genuine Toyota radiators and condensers are designed, tested and approved by Toyota. The new pricing program is aimed to provide Toyota Dealerships and Independent Repair Facilities high‐quality radiators
and condensers at competitive prices, with price reductions ranging from 50 percent to 70 percent.

“The new Radiator and Condenser Program puts pricing in line with aftermarket pricing. Now Toyota dealerships and independent repair facilities can offer the fit, form, and function of Genuine Toyota radiators and condensers at an exceptional value,” said George R. Irving, Jr., national manager, Wholesale Parts & Certified Collision, Toyota Motor North America. “The program provides broad vehicle model coverage, including over 20 million Toyota units nationwide. That, combined with intelligent part number consolidation, contributes to higher customer satisfaction and incremental profit opportunity.”

Genuine Toyota Radiators and Condensers are designed, tested and approved by Toyota, including radiator performance, pressure test and vibration test. The new products are available to independent repair facilities and Toyota owners exclusively from Toyota dealerships. In addition to the benefit of exceptional OE fit, form, and function at aftermarket prices, the Genuine Toyota Radiator and Condenser Program provides the unmatched product specification, engineering, production, and
evaluation knowledge and experience of Toyota Engineering. The ultimate beneficiaries of the new pricing program will be Toyota owners nationwide, who will receive the quality and reliability of Genuine Toyota Parts at aftermarket prices.

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