Tire Rack sponsoring and participating in new TV production

Tire Rack has inked a 13-episode sponsorship agreement with a new weekly Speed Channel program called The Car Show, hosted by comedian Adam Carolla.

Carolla and his co-hosts, Pulitzer Prize- winning automotive journalist Dan Neil of The Wall Street Journal, Smoking Tire founder Matt Farah and former NBA Champion John Salley, “feature the perfect mix of no-holds-barred car culture, epic driving adventures and shop-talk from a Tire Rack-branded set during the in- studio ‘Behind the Wheel’ portion of the show,” says Tire Rack Vice President Matt Edmonds.

Each week, during the Tire Rack-sponsored “Behind the Wheel” segment, Carolla, Neil, Farah, Salley and an occasional celebrity guest highlight various topics surrounding optimized car performance ranging from supercar vs. two- wheel challengers to car maintenance, a peek behind the professional racing curtain and everything in-between.

“The decision to partner with The Car Show was an easy one as we have the same goal: continue to educate the motoring public about their vehicles and keep the automotive flame ignited in this country,” says Edmonds.

“With the largest cache of tire information in the U.S., Tire Rack is the only direct source for tires that tests and evaluates the products it sells, helping discerning consumers make informed tire purchases, including those with an adrenaline-filled and thrill-seeking mind set,” he adds.

For more information, visit www.tirerack.com and www.speedtv.com.