The device reduces the time to inspect vehicle’s alignment specifications to 90 seconds or less. Previously the process took an average of 20 minutes, according to Joe Finney, president of Sears’ automotive division.
Motorists will automatically and seamlessly be receiving an alignment checkup when bringing their vehicles in for any type of service.
“With the old alignment technology, customers typically declined the offer of a wheel alignment check because of the time it would take and the $15 charge for the service,” says Finney. “Now we offer the complimentary alignment service and the ability to check all four wheels in less time than it takes one of our Sears Auto Center specialists to record a customer’s vehicle and contact information.”
Nearly two out of every three vehicles that come into the facilities for wheel alignment checks do not fall within the manufacturers’ specifications, he reports, adding that “we’re in a much better position today to help our customers save money by reversing the tire- damaging effects of misaligned wheels.”
As described by Finney, a customer’s vehicle is driven into a special service bay equipped with the proprietary HawkEye Elite 3D alignment equipment. A technician installs high resolution 3D alignment heads – also known as targets – that are mounted on spring-loaded clamping arms to each of the vehicle’s four wheels. Each target and clamping device is designed to adjust easily to various wheel sizes. A thumb lever locks each clamp in place. The clamping arms are major enhancements to alignment technology and service; they grip the tire tread, not the wheel, thereby preventing any possible damage to customers expensive alloy wheels and rims. The entire target and clamping assembly weighs just six pounds, facilitating quick handling and easy installation.
Digital imaging sensors using high-resolution cameras provide instant on-screen alignment readings and provide 3D modeling of wheel position and orientation. As the digital imaging continues, a technician rolls the vehicle forward one to two feet to capture and record a complete alignment assessment of the vehicle. Since the particular technology eliminates the need for a hydraulic lift, the diagnostic time requirement is slashed, as the vehicle remains on the garage floor exactly where it was parked upon arrival, according to Finney.
In 90 seconds or less, a customer can be advised of their vehicle’s wheel alignment assessment and the appropriate service required if and when needed. If a wheel alignment is recommended, that process usually can be completed in 30 minutes or less, which is up to 50 percent faster than the previous method.
“New car factory wheel alignments, unfortunately, do not last forever and are adversely affected by normal wear and tear,” Finney says. “Pot holes and off-road driving also are big contributors to poor wheel alignments. Given the cost of tire replacement, which generally includes added charges for balancing, new valve stems and disposal of old tires, motorists end up making a sizeable investment that can be protected by having their vehicle’s wheel alignment checked on a regular basis.”For more information, visit www.sears.com.
