Kumho Tires and KMC Wheels are among the core sponsors of CORR – Championship Off-Road Racing. The series is being highlighted on www.Torque.TV, a new high-quality broadband TV network designed specifically for motorsports fans.
Clicking on the site “takes our viewers behind the scenes for profiles and highlights of some of the most exciting racing out there today,” says Jesse Raiford, Torque’s CEO. “CORR’s winning formula works for fans in the stands and for TV viewers at home,” he observes.
“Car-culture enthusiasts can enjoy programmed, full screen, appointment television, whenever they want, wherever they are,” he points out. “Advertisers also get a better business model; more options to reach viewers, accurate, real-time measurement, the ability to target more narrowly, click-through video commercials, and ultimately, a more meaningful connection to customers,” Raiford adds. “Viewers are ready to move beyond pre-roll ads and beyond buckets of short, small screen videos, to an automotive television experience powered by relevant sponsors.”
The 2008 CORR season coverage includes eight events at tracks located in Los Angeles, San Diego and Las Vegas.
“CORR brings high action, four-wheel motorsports -- including 2-wheel drive and 4-wheel drive trucks -- to the closed course off-road arena,” says Raiford, and the new network “is there to check out the fastest trucks and deliver all the thrills, spills and hottest race highlights to broadband viewers. Now you can get up close and personal with the drivers of America’s most action-packed off-road racing.”
In-depth profiles now airing onTorque.TV include:
• Four-time CORR Pro 4 Champion Carl Renezeder
• Three-time Baja 1000 Champion, Four-Time Desert Champion and 2003 CORR Rookie of the Year Steve Barlow
• 2004 CORR Pro Lite Champion Kyle LeDuc and his father, 11-time winner Curt LeDuc
• 2007 CORR Pro 2 Rookie of the Year Alan Pflueger
• 66-time winner Johnny Greaves
• 18-time winner Scott Douglas
• Seven-time AMA Supercross Champion Jeremy McGrath
Raiford describes CORR as “a sport that combines 800-horsepower trucks with tight turns and big jumps for the wildest truck racing on the planet.”
For more information, visit www.torque.tv, www.corracing.com, www.kumhousa.com or www.kmcwheels.com.