The Grand Prize winner received a brand new Kumho tire-shod OE 2011 Hyundai Elantra, the First Prize winner got a Kumho tire-OE equipped sport 2011 Ford Fiesta, two Second Prize winners each netted $2,500 scholarships and five Third Prize winners received new Beach Cruiser bicycles.
People entered the contest on the company’s Facebook page and on its enthusiast website.
More than 20,000 entries were received and the winners were selected at random.
Rick Brennan, VP of marketing, shared his thoughts on this national sweepstakes and current marketing strategy, saying, “Kumho Tire USA is trying to connect on an emotional level with potential tire consumers,” says Rick Brennan, vice president of marketing.“One way we measure success is by the impact we make when being a part of a moment of excitement, elation and enthusiasm,” he explains. “By using experiential marketing, utilizing contests such as the ‘Kumho Tire College Sweepstakes’ and ultimately creating a positive experience for the consumer, we affirm our commitment to be involved in what makes consumers excited. These types of efforts will prove to be invaluable to our consumers and to Kumho Tire.”
For more information, visit www.kumhousa.com.
