Falken Tire, a full-line challenger tire brand, is heading to the 2014 SEMA Show with an all-new exhibit and consumer retail strategy. Already a leading brand among competition-minded consumers thanks to its deep motorsports roots, Falken is now focusing its sights on introducing all value-minded car and truck tire buyers to its product line.
To highlight its expanded tire portfolio as well as an entirely new collection of dealer tools and retail elements, Falken will sport a brand-new look for the 130,000+ automotive industry professionals expected at the Nov. 4 to 7 SEMA Show in Las Vegas. Falken will unveil a new showroom-style exhibit at the Las Vegas Convention Center and attendees are invited to be the first to see it (Booth 41013 South Hall).
The 4,000-square foot exhibit will showcase new graphic elements, spanning dealership point of purchase materials to other retail collateral.
“Falken has successfully made a name for itself with enthusiasts and now is focusing on bringing its race-proven technology and quality tire messages to a wider market,” said Rick Brennan, Executive Director of Marketing at Falken Tire Corporation. “Our goal is to be the go-to brand for value-focused tire buyers who don’t want to sacrifice performance for price. At the SEMA Show we’ll be showing our more than 6,000 dealers the tools we’ve developed to support exciting growth opportunities in their local markets.”
SEMA attendees will also get a look at the company’s latest tire choices, including installations on three special show vehicles:
• 2015 VW Tiguan R-Line, fitted with the Falken ZIEX ZE950, Falken’s advanced all-season tire.
• GenRight Off Road’s 4400 Class Ultra4 Vehicle, fitted with the Falken WILDPEAK M/T tires used by several leading Ultra4/King of the Hammers Race entries.
• 2015 BMW M3, built by IND Distribution, fitted with the Falken AZENIS FK453 UHP, Falken’s flagship ultra-high performance tire.
Falken Tire Corporation has a history of growth. Over the past 10 years replacement tire sales have increased 70 percent. To increase service to the marketplace the company recently opened two new, state-of-the-art regional distribution centers - one in Robbinsville, New Jersey, and one in Joliet, Illinois. Along with an expanded fleet of delivery trucks, the addition of these locations offers dealers faster fill rates for better retail service. To match the increased capacity and its mission of delivering the best possible response to dealer needs, Falken has also expanded its sales force by 50 percent this year.
Falken’s success in motorsports, including back-to-back driver and team wins in the 2014 TUDOR United SportsCar Championship series, continues to drive innovation and development of its full line of tires for passenger cars, light trucks and CUVs. The company will also be sharing its full 2015 motorsports program during SEMA.
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