As part of the agreement, Kumho gets branding on the Bills’ ducats, including season tickets, season suite tickets, individual game tickets and online downloadable tickets through Ticketmaster.
Dunn will be offering ticket holders $75 off any four Kumho tires as a special “ticket back” promotion.
Established in 1973 and based in the Nickel City, Dunn has 30 retail locations ranging from Erie, Pa. to Syracuse, N.Y. Still locally owned and operated, the tire dealer is also an AAA-approved provider of other automotive services.
In addition to the ticketing presence, Kumho will receive various advertising placements during each home game played at Ralph Wilson Stadium. The company will also glean ads and promotional opportunities on the team’s website along with communication access to the Bills’ fan database.
The tire maker is to host a two-day “Ride and Drive” event at the ballpark, “where fans will receive the unique opportunity to feel the capabilities of a tire in extreme conditions. This will help drivers understand how to use the tire in a safe and efficient manner for peak performance,” according to Rick Brennan, Kumho’s vice president of marketing.
“As the Official Tire of the Buffalo Bills, Kumho Tire is excited about reaching out and connecting with the Bills’ passionate fan base, as well as expanding our partnership to include new platforms such as integrating Dunn Tire – our valued dealer in the upstate New York market,” Brennan says.
“Our partnership with Kumho Tire USA will provide Bills fans with engaging and creative opportunities to interact with Kumho Tire’s brand,” reports Bruce Popko, the team’s senior vice president of business development.
“We are pleased to partner with Kumho Tire, and are extremely excited that we can offer Bills fans an exclusive offer on Kumho Tire products through our co-partnership with Dunn Tire,” he notes. “We look forward to cultivating our brands together.”
“Over the past two years, our sponsorships of NCAA, NBA and U.S. Soccer properties have significantly raised awareness and consideration for the Kumho Tire brand and exposed our exciting line-up of ultra-high performance passenger and light truck tires to passionate sports fans across the country,” says Brennan.
“We are pleased to extend our sports marketing platform and add the National Football League to the list by sponsoring the resurgent Buffalo Bills for the 2011-2012 season,” he points out, adding that “we are true fans of sports, and we will continue to provide innovative and experiential marketing activities to help fuel our fellow fans’ passion for sports and the Kumho Tire brand.”
For more information, visit www.dunntire.com and www.kumhotireusa.com.
