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A tire designed for exceptional levels of fuel-efficiency while inspiring a confident driving experience all-year round, the Michelin Energy Saver All-Season tire “is set to deliver consumers an environmentally friendly performance package that is unprecedented in the industry,” according to the company.
It is being unveiled at the 2009 North American International Auto Show in Detroit. Consumers will be able to purchase the new tire this summer.
The tire “represents a synthesis of all Michelin’s skills and expertise in tire engineering and design. Fuel savings are combined with superior grip and safety, as well as long tread life and all-season performance,” the company says.
The technology engineered into the new tire is the result of more than 16 years of Michelin’s research and development in the area of rolling resistance. Engineers were able to achieve and deliver increased fuel-efficiency by decreasing the levels of rolling resistance – or energy loss in the tire. For the consumer, this equates to increased fuel-efficiency, while maintaining other key tire features that are most important to everyday driving.
“During these trying economic times, it is essential that we provide consumers with a product that is long-lasting, good for the environment and a smart investment,” says Florent Menegaux, president of Michelin’s worldwide passenger car and light truck tire division and a member of the Michelin Group Executive Council. “The Michelin Energy Saver All-Season tire provides the solution that consumers are looking for. It’s everything you would expect from Michelin and more.”
The tire will launch with Michelin’s “Green X” symbol on the sidewall, indicating to consumers a level of increased fuel-efficiency.
It is one of the first all-season tires in the industry that combines low levels of rolling resistance with exceptional treadlife, wet braking and all-season performance. It will be targeted at car owners who drive less than 10,000 miles per year and appreciate the environmental benefits.
For more information, visit www.michelinman.com.
