Continental Tire enters multi-year college basketball partnership

Dec. 12, 2014
Continental Tire announced recently that it has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. 

Continental Tire announced recently that it has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for schools in six high-profile conferences and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.

“This is a great addition to our partnership portfolio at Continental Tire,” said Travis Roffler, director of marketing for Continental Tire. “College basketball exemplifies top performance and so does Continental so it’s the perfect match. This partnership will allow us to build relationships with the millions of fiercely loyal, and passionate, college basketball fans across the country. We’re looking forward to the opportunities this platform will provide.”

The partnership includes the following IMG property schools: University of Arizona, University of Connecticut, Duke University, University of Florida, Georgia Institute of Technology, University of Kansas, University of Michigan, University of Nebraska, University of Oregon, University of South Carolina, St. John’s University, Syracuse University, and the University of Texas. Learfield property schools include: University of Louisville, University of Missouri, University of North Carolina, University of Oklahoma, University of Kentucky, Seton Hall University, University of Wisconsin, and the Big Ten Conference.

The partnership is in addition to Continental Tire’s existing partnerships with Duke University and the University of Southern California which include Continental Tire as the Official Tire Partner of each athletic department.

To get in on the conversation, follow along @continentaltire, #ForWhatYouDo

Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here

Sponsored Recommendations

ZEUS+: The Cutting-Edge Diagnostic Solution for Smart, Fast, and Efficient Auto Repairs

The new ZEUS+ simplifies your diagnostic process and guides you through the right repair, avoiding unnecessary steps along the way. It gives you the software coverage, processing...

Diagnostic Pre- and Post-scan Reports are Solid Gold for Profitability

The following article highlights the significance of pre-scans and post-scans, particularly with Snap-on scan tools, showcasing their efficiency in diagnosing issues and preventing...

Unlock Precision and Certainty: TRITON-D10 Webinar Training for Advanced Vehicle Diagnostics

The TRITON-D10 lets you dig deep into the systems of a vehicle and evaluate performance with comparative data, systematically eliminating the unnecessary to provide you with only...

APOLLO-D9: Trustworthy Diagnostics for Precision Repairs

The APOLLO-D9 provides the diagnostic information and resources you need to get the job done. No more hunting through forums or endlessly searching to find the right answers. ...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!