“TreadSmart not only gives the customer all of the details to make an informed decision, it also helps eliminate the mystery behind buying tires,” says Scott Allen, assistant vice president of marketing. “TreadSmart puts the customer in the driver’s seat – literally.”
The program asks tire buyers questions specifically related to the individual’s driving habits and then makes recommendations based on that information. Unlike any other online tire buying system, it allows the customer to schedule installation at a Pep Boys location convenient to the driver’s home or office – even on the same day, according to Allen.
“Achieving the vision for TreadSmart required a highly customized eCommerce solution with deep integrations to Pep Boys’ enterprise store and inventory systems,” notes Brian Polster, president and COO at Broadleaf Commerce, which provided the system.
“It has been fun to watch Pep Boys use the technology on pepboys.com to reach their customers in new ways, to tie true business value to the initiatives we have done, and to actually watch their customer base grow,” adds Justin Bell, a vice president at Credera, which also assisted in supplying the program.
For more information, visit www.pepboys.com, www.broadleafcommerce.o rg and www.credera.com.
