Michelin and the Weather Channel partner to promote safe driving

Jan. 1, 2020
As part of National Tire Safety Week, Michelin and the Weather Channel are encouraging motorists to stay safe on the road this travel season by following simple, yet effective tips.

As part of National Tire Safety Week, Michelin and the Weather Channel are encouraging motorists to stay safe on the road this travel season by following simple, yet effective tips designed to prepare even the most seasoned driver for a worry-free journey.

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Through “WeatherReady Car Clinics,” a series of educational vignettes featured on TV and online, automotive experts and Weather Channel meteorologists share information with viewers and demonstrate specific ways for drivers to take control behind the wheel and think ahead before taking to American roadways this summer.

“Road safety is a top priority at Michelin, and partnering with the Weather Channel allows us to take a creative approach to amplify the message of safe driving,” says Don Byrd, vice president of marketing.

“Choosing the right tires and maintaining them throughout their lives is essential to driving safely in normal weather conditions, but it becomes even more important in inclement weather,” he points out.

The campaign extends across a variety of channels:

  • Digital assets on www.weather.com/life/safety/weatheready featuring content from TV programming and video tire care tips from Michelin.
  • TV segments that demonstrate real-world safe driving scenarios.
  • Excerpts from the Weather Channel’s leading meteorologist, Paul Goodloe, visiting Michelin’s test track in Laurens, S.C.
  • Short-form TV vignettes on the Weather Channel offering “Michelin Safety Tips of the Day.”

“Inclement weather is always a factor when you talk about the precautions motorists can take to be better prepared on the road,” says Ann Brown, Weather Channel senior vice president.

“Whether planning for a trip across town or across the country, knowing basic car maintenance and defensive driving tips are as essential as knowing the 36-hour forecast,” she notes.

In addition to vehicle maintenance and practicing safe driving habits, Michelin offers the following tire safety tips:

Check Tire Inflation
Proper inflation is essential for the performance and longevity of a tire. Underinflated tires will wear unevenly and negatively impact performance. In addition, keeping tire pressure at the recommended level can boost fuel efficiency by one mile per gallon. The Department of Transportation estimates that 5 million gallons of fuel per day are wasted due to low tire pressure.

Be sure to properly check all four tires once a month and before a long trip. It’s difficult to tell if a tire is under inflated just by looking at it. If it actually looks under inflated, it is severely underinflated.

Do not inflate tires to the maximum pressure listed on the tire’s sidewall. The optimum tire pressure required can be found on a sticker in the vehicle’s door jamb, on the inside of the glove compartment door or in the owner’s manual.

Check the pressure when the tires are cold; first thing in the morning is best. Many gas stations have free tire pressure gauges and air-filling facilities, or a a digital pressure gauge can be purchased.

Rotate Tires Regularly
Regular rotation helps extend tire life, saving time and money in the long run. For rotation, each tire and wheel is removed from the vehicle and moved to a different position. Tires should be rotated every 6,000 to 8,000 miles. Full-size spare tires should be included in the rotation process. Rotations can be done at oil lube stations or repair shops.

Keep Proper Vehicle Alignment
Alignment generally refers to the adjustment of a vehicle’s front and rear suspension parts. Proper alignment helps ensure that the vehicle handles correctly and will help increase the life and performance of the tires. Alignments can be done in conjunction with a tire rotation at oil lube stations or repair shops.

Check Tire Tread Depth
In most states, the minimum legal tread depth is 2/32 of an inch. If you place a penny with the top of Abraham Lincoln’s head facing down into your tires’ shallowest groove and you can see the top of the late President’s head, it’s time to replace your tires.

For more information, visit www.michelinman.com.

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