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Don't put your shop on a diet

Because diets don’t work, here’s the secret to truly implementing change.
Monday, June 4, 2012 - 11:08
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Every shop owner I have ever met wanted to change something in their shop at some point in their career. The real challenge is implementing change so it lasts forever, because many times things go right back to the way they were if you aren’t careful.


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Geoff Berman, one of our seasoned coaches at ATI, has a very successful strategy for implementing change, so let’s listen to his story.

Ever wondered why no matter how hard you try or how committed you are to a diet, you just can’t keep the weight off? If you’re lucky, you’re one of the few that this doesn’t apply to. But for most of us struggling with our weight, it is a daily harsh reality. You just can’t keep the pounds off.

So why is this so hard? Let’s explore the process and see how this happens to us. One morning we are getting dressed and the pants that are five sizes bigger than what we wore in high school are hard to button. Our spouse has been making comments about our weight. We hear people snicker behind our backs. Our doctor told us our cholesterol is too high and we are 30 pounds overweight. What we see looking back at us in the mirror disgusts us. “That’s it!” we say. “I have had enough!” It is at this point we decide to go on a diet and the cycle begins.

Commitment Isn’t Enough
This is where we make the declaration that we are no longer going to eat the things we love. We are going to cut it all out and learn to eat what we have to eat and not what we want to eat. We no longer are going to eat those delicious greasy, fatty foods, and we dive in with both feet because we decide this is a life change and realize this is just the way it has to be from now on. We quickly learn to adjust to foods like salad (with no or light dressing), turkey, chicken, fish and assorted fruits and vegetables and nothing else. We no longer drink juice, soda or alcohol and learn to drink only water. Boy, this is going to be fun! We are committed and off we go.

It is great in the beginning. We are on a high and while the start is tough, we quickly adjust and trudge forward. We see how the weight is falling off as we step on the scale. Our clothes are starting to fit us again. Our spouse, friends and coworkers comment on how we look. “You look great, Dave! Have you lost weight?” You no longer despise the person staring back at you in the mirror. This external motivation is what keeps you going and you do it. You starve yourself into losing weight, and one day at the end of this journey you say to yourself “I did it! I look good! I’m going to celebrate. I’m having pizza tonight.” This is the beginning of your journey back to the weight you were, and before you know it, you’re making another declaration to starve yourself and lose the weight all over again.

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